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YouTube SEO(油管SEO)怎么做?用这4个方法 - 建站知识 - 上线了sxl.cn在YouTube(网络通俗用语:油管)上,你不仅仅能够搜索视频,还能开通自己的频道,这也是独立媒体人出现的重要条件,也使得很多品牌拥有了新的营销管道,从而直接对接消费者。YouTube聚集了大量客流量,除了广告投放外,YouTube SEO在这样的新形势下,显得非常重要。今天这篇文章就带你走进YouTube营销的新世界。
文章摘要
- YouTube关键词的重要作用
- YouTube搜索技巧
- YouTube排名和YouTube SEO息息相关
- YouTube标签的作用
1. YouTube关键词在SEO中的重要作用
你还记得该如何做好搜索引擎优化吗?相信很多小伙伴还对「上线了」建站系统提供的SEO优化功能记忆犹新——在网站的内容中植入你的关键词,从而获得较好的SEO效果。其实,油管SEO的关键词设定也差不多,目的都是为了让搜索引擎能够抓取到你的关键词,从而提高你的排名。那么,YouTube关键词该怎么设置呢?
首先,你需要了解下面这几个因素,为你的YouTube关键词提供线索。根据YouTube官方给出的算法解释,SEO的主要目的是对每一个访客推荐合适的视频,鼓励观众收看他们喜爱的内容。因此,你可以根据这几个因素进行关键词选择:
- 视频内容(贴图、标题、内容描述)
- 目标客群喜爱收看的视频类型
- 目标客群的观看时间
- 目标客群不喜欢的类别
- 观众对你视频的留言和评论
现在「上线了sxl.cn」也有不少用户在YouTube上开设了自己的频道。除了在YouTube 上做搜索优化之外,他们也会在网站中添加YouTube社交媒体图标,并链接到自己的频道里,这样可以起到良好的相互引流功能。
点击这里查看更多上线了用户案例。
2. YouTube搜索技巧
不少观众在搜索自己想要的视频时,往往不会直接输入完整的名称,而是仅输入几个关键词,甚至只有一个关键词,然后再找相关视频。因此,你在做YouTube SEO的时候一定要覆盖相关的YouTube关键词才行。
此外,你还可以通过站外链接的方式提高你的YouTube SEO效果。很多YouTuber都有自己的个人网站或是个人博客,你可以将你的油管频道和个人网站相互链接,提高你的外部链接和内部链接的点击量,从而提高视频权重。这样不仅对于你的油管频道的排名很有好处,对你的网站在其他搜索引擎中的排名同时大有裨益。
那么,你该如何选择你的外部链接呢?尽量找知名度高的建站平台,比如「上线了」https://www.sxl.cn/,选择一个外部链接,你需要至少从以下几个标准着手考虑:
- 是否支持HTTPS
- 是否支持SEO功能(设置标题、关键词、描述等)
- 是否支持贴图alt标签
- 是否支持标题优化
- 是否支持关键词植入
- 是否支持网站分类
符合这些标准的网站建设平台很少,而「上线了」建站系统都满足以上条件。如今上线了全球已经有300万注册用户,使用广泛,业界口碑也很好,能让你很快就做出自己的个人网站,而且不需要懂任何技术!
点击这里,立即建设你的外部链接网站
3. YouTube排名和YouTube SEO息息相关
如何提升你的YouTube视频的排名呢?这也是YouTube SEO的目的——提升排名和权重,从而被更多观众看见。YouTube频道、视频的排名提升需要你从内容方面着手。以下几个标准也许可以帮助你了解YouTube排名:
- 频道订阅人数
- 观看视频后新增订阅数
- 搜索结果排名
- 每日点击量
- 点击转化率
- 用户评论、分享次数
- 用户的情感倾向
从以上几个指标着手,你就可以通过数据了解到YouTube SEO的效果了。而这些指标,无一例外,都与你的【内容】相关。若是你的内容做得太烂,那无论你的关键词再好、标题优化得再适合搜索,都不会有好的效果。只有把内容做好,才能提高你的视频、油管频道的权重,从而提升你在YouTube的排名。
4.YouTube标签为你的YouTube SEO赋能
就像Ins和脸书、推特一样,YouTube标签在SEO的过程中非常重要。在YouTube经营中,你可以通过覆盖相关的YouTube标签提高你的视频曝光,吸引更多粉丝。
那么,都有哪些比较好用的YouTube标签呢?
- 地点。如果你的公司有很多商店,你可以使用地点的标签吸引更多客户。
- 时间。如果你的营销活动在某个特定时间点内,你可以用时间标签“准确打击”。
- 内容。可以直接植入产品广告,在标签中说明主要内容。
- 经营范围。你可以将你所在行业的分类直接植入YouTube标签中,比如玩具、零食等等。
你也可以用「上线了sxl.cn」快速制作一个自己的网站,设置和YouTube SEO中相同的关键词和标签类别,从而通过搜索引擎、YouTube这样的大流量平台“聚集地”来提高转化。上线了还提供了免费的二级域名,能让你在相互链接的过程中提高权重和SEO的效果。现在就来试试吧!
「上线了sxl.cn」是一个专注自助建站与小程序开发的SaaS平台,针对众多行业提供多套小程序模板,目前已经帮助三百多万没有技术和设计基础的用户,通过上线了一键生成网站或小程序,快速建立品牌、获取客户、经营生意。2019年8月入选腾讯SaaS加速器首期成员。
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