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用「上线了」超级云名片开启新一代数字化营销! - 小程序资讯 - 上线了sxl.cn数字营销是什么意思?所谓数字营销,就是指借助于互联网、电脑通信技术和数字交互式媒体来实现营销目标的一种营销方式。数字营销将尽可能地利用先进的计算机网络技术,以更有效、省钱地谋求新的市场的开拓和新的消费者的挖掘。
受年初疫情影响,今年各行各业的数字营销进程可以说是加快了,不少传统线下商家都开始寻求线上转型机会,而微信名片小程序就是很多商家们常用的工具。
如何利用小程序来做数字化营销?下面我以「上线了」超级云名片数字化营销系统为例,给大家详细分析下传统商家该如何借助小程序做数字营销转型:
1.拉新
传统商家的拉新方式通常是发传单、打广告、发放纸质名片等,效率低,浪费资源。而在微信小程序上展示企业信息,要比传统纸质名片更加生动、详尽、便捷。用户可以多方位了解你以及你的每一个产品,包括价格、型号等详细信息。
如下图这个数字营销案例所示,客户只需扫描业务人员的小程序码,或点击转发给自己的名片小程序,即可快速获取业务人员的微信名、联系方式等。这样无需添加微信,商家可缩短获客路径,提升沟通效率。
2.了解客户意向
过去,如果只依赖线下门店,在顾客众多情况下,你可能根本不知道某个客户为何流失,他有什么意见,对你哪些产品感兴趣。现在这些都可以通过数字营销解决。
通过名片小程序,商家可以看到客户在你小程序店铺内的浏览足迹:有多少人访问了你的名片,浏览了什么商品,耗时多久,看了什么文章……在超级云名片内,你可以用“超级云助理”查到。根据这些信息,销售可以明确知道客户的具体意向,从而为客户提供针对性的解决方案。
另外,商家还可以开启“留言表单”功能,积极接受客户的反馈和意见。
3.精细化维系粉丝
有了固定的客户和粉丝之后,你需要做好精细化运营,深耕私域流量,以避免客户流失。你可以利用「超级云名片」小程序的“粉丝运营”功能来管理粉丝。小程序会自动根据粉丝行为,为他们打好标签、做好分类:
商家还可以针对自己的业务类型,手动设置自定义标签,可根据这些标签来划分客户潜力,以此灵活调整销售和运营策略。
另外,对于业务人员来说,当线索多、客户多时,也可以在云名片中按跟进周期、需求紧急程度等进行标签分类,帮助自己有序管理、避免遗漏。
4.提升团队协作效率
商家可以利用名片小程序的“团队协作”功能,灵活分配团队的职责分工,比如让美工负责小程序搭建和风格设计、店小二负责创建商品、订单处理、客服负责客户接待、写跟进日志等工作;店铺老板则可以通过云名片悉数掌握小程序店铺的详细情况。这样你的店铺营销管理效率将会大大提升!
5.数据分析
做数字化营销,你就需要了解线上店铺经营效果。你可以在超级云名片小程序后台的【数据分析】栏查看小程序访客数据,包括小程序浏览量、用户数、被转发数、最高浏览量页面、访客群分析等等。
上线了还在“订单”模块新增了营收数据分析,顶部默认展示营业额、订单数、客单价,你可以通过时间维度,筛选出 7 天、30 天、全部时间内的相关数据,针对店铺营收状况来调整营销策略。
以上就是传统线下企业做数字营销、引流获客的方法,你学到了吗?2020年想要更多客户的话,现在就赶紧行动起来,制作一个自己的名片小程序,做数字化营销吧!
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