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名片小程序律师行业解决方案:一张超级云名片,助力律师打破获客僵局 - 小程序资讯 - 上线了sxl.cn提到律师,给人的印象一直都是光鲜亮丽的职场专业人士形象。
但你可能不知道,律师行业的二八定律非常明显,行业中 80% 的资源掌握在 20% 的律师手中。
没有案源,成为绝大多数律师的痛处。来看看普通律师的真实境况:
- 去第一家律所面试,人家第一句话就问有没有案源。去第二家律所,让到医院里拉案子。现实就是如此。(@知乎琳琳是袋鼠)
- 有时候去法院还能看到一些发名片的人,这些人中真的可能有正牌律师在,而且是那种经验丰富的哦。为什么这样,因为真的是缺案源。(@知乎爬坡小律)
那么,如何助力律师打破获客僵局呢?本期,我们就将通过超级云名片案例,为各位律师朋友解析开拓案源的三大核心。
案例:北京大成(银川)律师事务所
作为一家综合性的大型律师事务所,大成律师事务所目前已有注册律师 120 名,实习律师 25 名。业务领域覆盖商业诉讼仲裁、银行与保险金融、房地产与建设工程、刑事、劳动争议等,并取得不俗业绩。
为进一步塑造品牌专业形象、提升律师开拓案源的能力,大成律所选择使用超级云名片。基于微信生态铺设服务体系,开启律师行业服务轻量化探索。
1.智能名片,开拓案源重要一步
随着律师从业者增加,行业竞争日益激烈。如今,律师提升专业形象与具备过硬的业务水平同等重要。
超级云名片集名片、CRM 于一体。名片属性为律师自我推销提供更快捷有效的方式。
客户只需扫描小程序码,即可快速获取律师的微信名、联系方式等信息。无需添加微信,缩短律师获客路径,提升沟通效率。
当然,纸质名片作为长期存在的商务社交礼仪,完全摒弃并不现实。将云名片小程序码印在纸质名片上,也能一定程度上提升律师的案源获得机率。
此外,超级云名片为律师个人名片增加律所品牌简介、往期客户案例等背书。
潜在客户通过律师的超级云名片,不仅能看到个人的专业能力,还将看到其背后律所的业务实力与品牌影响力,进一步提升客源转化率。
总结:名片是商务社交的重要一步。以小程序为载体,超级云名片既满足律师商务社交的需求,同时摒弃传统纸质名片易丢失、易损毁等不足。
2.口碑营销,开拓案源的捷径
受限于传统观念以及行业特殊性等因素,口碑营销仍是律师获得开拓案源的重要来源。
考虑到律师行业专业性强、口碑传播不确定性因素多,超级云名片为律师行业口碑营销提供更快捷的方式。
转发:超级云名片中的电商功能为律所展示历史成功案例、规范价格体系提供载体。
无论是律师主动开拓案源,还是客户转介绍,都可以迅速将案例、业务领域、报价详情等小程序页面迅速转发分享。
获客:潜在客户进入转发页面即可快速绑定专属律师顾问,帮助律师构建私有化的案源库。
云名片依附微信生态可快速转发,为律师行业口碑营销提供“绿色通道”,帮助快速获取新案源。
总结:正所谓“酒香也怕巷子深”,云名片作为律师更新案例、展示专业形象的重要工具,既是老客户“主动”传播的载体,也是新客户“主动”咨询的桥梁。
3.有效沟通,留住案源的关键
如果说品牌营销与口碑营销是律师获得案源的重要入口,那么律师想要成功留住案源并转化则要通过有效沟通来实现。
云名片为潜在客户提供多个咨询入口,以促进律师与访客建立沟通。其中,主要的咨询入口包括:
基于名片主动联系:律师分享个人名片时即可将微信、手机号等联系方式提供给访客,为建立沟通提供可能。
聊天同步授权号码:潜在客户基于云名片发起聊天时,可授权律师获取联系方式并及时联系,从而快速获得律师服务。
产品页面在线咨询:在超级云名片中,访客可在具体法律服务项目页面中实时联系客服咨询法律问题,因而也是律师获取案源的重要入口。
展示页面提交表单:通过提交表单寻求法律咨询,帮助律师收集潜在客户信息,获取案源。
总结:超级云名片为律师和潜在客户建立联系提供多个入口,形成良性沟通闭环,为律师多渠道获得案源提供便利。
作为一款专业为销售人赋能的工具,超级云名片兼具商务社交、品牌营销与客户管理等功能,为销售人员快速获客、转化、管理提供帮助。
未来我们将持续为更多行业提供更有针对性的行业解决方案!敬请期待~