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小程序可以分享到朋友圈了!对商家有何意义? - 小程序资讯 - 上线了sxl.cn在流量获取日益艰难、各平台为获取流量竞争激烈的当下,社交平台无疑是一个巨大的流量金矿,微信更是如此,带动了大量商家入驻,开通公众号、开发小程序来获取流量,促进转化。不过,公众号可以分享到朋友圈,而小程序却一直不能。这无疑对小程序的引流获客不那么友好。但是,这种情形如今可能要改变了。
近几天,小程序页面分享到朋友圈功能,终于在安卓系统灰度测试了!从小程序上线之初,“分享至朋友圈”这个功能就备受期待,如今终于有了实现的可能。
点击这里,立即创建小程序
目前在微信官方开发文档中,分享功能相关的API文档已经做出更新。
那么这都能给商家带来什么益处呢?
1.获取更多活跃流量
朋友圈是微信内重要的流量入口,也是占用用户注意力多的几大模块之一。对商家来说,也是引流的重要阵地。2019年微信公开课Pro上公开的数据显示,每天有 7.5 亿人进入朋友圈,平均每人要看十几次,所以每天的朋友圈的浏览总量为 100 亿次。显然,如今微信打通小程序+朋友圈通道,商家能获得更多高质量活跃流量。
2.分享更方便
此前,小程序无法分享到朋友圈,商家只能发布带“小程序码”的图片。用户需要经历在小程序内生成图片-保存到相册-退出小程序-打开朋友圈-发布朋友圈这样繁琐的路径。现在,商家可以直接分享,分享门槛将被大幅度降低,路径缩短,商家能节约大量时间。普通商家可以不必把时间花太多在熟悉小程序系统上,而能更专心卖货、营销。
3.更多样化、更稳定的推广渠道
目前小程序除了扫码、公众号、广告等,其他比较主要的宣传推广方式就是利用微信社群和朋友聊天转发。但是,同样是发广告,你给微信群、好友发小程序,很有可能被踢出群、拉黑。所以这就导致很多人不会那么轻易去微信群发广告、做分享,自然限制了小程序在一定程度上的裂变,商家的推广小程序意愿就没有那么强烈。
但在朋友圈分享小程序,感兴趣的朋友会点击观看,不感兴趣一般只是滑过。商家也没有太大被踢走拉黑的风险。因此,商家分享到朋友圈是一种更为稳定的推广方式。
总而言之,开放朋友圈分享,对小程序商家而言是非常有利的,让我们一起期待吧!
本文章由【上线了】原创,未经授权,请勿转载。