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6.18小程序营销指南:这些案例教你营销! - 小程序资讯 - 上线了sxl.cn一年一度的6.18年中营销又到了,如何你店铺状况不景气,那么这个时机可是你做营销活动、吸引流量、增加订单的好时候哦!今天就告诉大家6.18小程序营销活动怎么做。
1.优惠活动
这是非常常见的一种营销活动,虽然简单,但很有效!因为顾客都想薅羊毛,以低价买到更高质量的产品。因此,直接的价格优惠活动在6.18时是打动顾客的法宝。比如下图这个「上线了sxl.cn」小程序案例,就有多种满减优惠券可供客户选择。
而且将商品分为不同系列,方便客户快速找到需要的品牌风格,提高下单效率。
2.会员活动
营销小程序怎能少了会员系统呢?会员系统能增强粉丝粘性,提高复购率。商家可以用「上线了」小程序营销工具,在小程序商城内添加会员系统,设置会员积分(比如满100积分抵1元钱)。为了增加粉丝粘性,你要给会员一定福利。比如生日礼物,定期奖品,不同等级会员有不同专属权益等。
3.拼团活动
微信是熟人社交工具,小程序商城要想多卖货,就需要利用这一点。拼多多就是这样依托微信做社交分享和团购而火的。这种方式并不难,商家自己也可以效仿拼多多的方式,使用「上线了」小程序工具的“多人拼团”功能,开启团购优惠活动。
很多新用户不会轻易对陌生卖家产生信任,但亲人朋友的分享信任背书则可以很好地增加陌生用户的信任感,从而让店铺实现老带新的营销效果。这面这个「上线了」小程序案例,就是要在6.18时开启拼团活动。并且还开启了会员系统,方便引流来的客户成为私域流量。
4.特定商品营销
小程序的商品营销要看准时机,比如下图这个「上线了」蛋糕小程序,由于父亲节即将来临,就推出了父亲节新款蛋糕,并且还使用“推广弹窗”功能来提醒用户,增加转化。这样能够在这段时间内吸引到很多特定订单。
5.限时秒杀
给客户营造“商品有限”的氛围,开启秒杀活动,下图这个上线了宠物案例就是这么做的。并且还给618商品设置了专区,方便客户快速下单。
6.分销
6.18是扩大订单的好时机,这时候商家可以开启分销裂变功能。开启后,用户可以向商家申请成为分销员,分销员通过分享商品并卖出即可获得佣金。这一功能可以让商家在售卖商品的同时还能换取更多的用户流量,并且对自身商品销售也起到了推广作用。
总之,年中时微信小程序营销有很多可用的方法,商家可以结合自身情况,用上面这些试试看哦!
「上线了sxl.cn」是一个专注自助建站与小程序开发的SaaS平台,针对众多行业提供多套小程序模板,目前已经帮助三百多万没有技术和设计基础的用户,通过上线了一键生成网站或小程序,快速建立品牌、获取客户、经营生意。2019年8月入选腾讯SaaS加速器首期成员。
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