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提升转化率的利器:销售免费产品【0元购】 - 产品更新 - 上线了sxl.cn哈喽,艾瑞巴蒂。看到今天的标题,相信大家会为之振奋吧,毕竟这个需求也算是万众期待了。 最重要的是,这次的新功能是网站和小程序同步上线!
在正式介绍新功能之前,我们还是来看看大家提的需求:
用户反馈
1.商品价格可以设置为 0 吗?我们希望推出一些免费体验课给客户;
2. 我们做促销时,有一些新产品的样品想送给用户免费领取,能设置0元的商品吗?
3. 服务预订小程序可以设置免费项目吗?
商家们希望「上线了sxl.cn」能够支持销售免费商品,这样一来大家可以向客户提供免费或试用产品,并展示价格优势。今天的新功能就是它了!
「上线了」现已支持上架免费商品
开放范围:网站 & 小程序(电商、电商云名片、服务预订、酒店预订、点餐)
现在你可以根据需要将网站或小程序中的商品价格设定为 0 元,为客户提供免费或试用的商品。0 元商品会帮助你吸引更多的客户,提高商品和服务的转化率。
用更加通俗易懂的方法来介绍就是,商家可以向客户提供的商品或服务,支持0元购/免费体验/免费试用啦!接下来是干货时间,上线君要介绍该功能几种常见的试用场景喔~注意听讲
01 电商促销
只要是有网购经验的人,相信对“0元抢购”都不会陌生。电商商家在举行周年庆、节日促销时,不妨利用我们的新功能,上架新品小样/试用装。
一来,可以带动新产品,让顾客迅速熟知新品,大量的赠送也能得到更多的客户反馈;二来,若是新品的使用效果好,客户回购正装的可能性也会随之提升,有利于后续的销售转化。
网站商城 - 顾客端下单效果预览:
电商小程序 - 顾客端下单效果预览:
马上就是618年中大促啦,各位商家快去设置0元商品吧!
02 课程/服务项目体验
对于众多拥有线下门店的商家来说,推出免费体验项目,几乎是一个屡试不爽的运营策略。
一方面,可以吸引线上流量前往线下门店;另一方面,免费体验部分项目,也可以让客户先感受部分服务,从而更有利于付费转化。
服务预订小程序 - 顾客端下单效果预览:
Tip:将免费体验服务设置为“仅支持线下支付”,可以直接把线上流量吸引到线下门店,实现类似于门店签到的效果。
03 菜品赠送
餐厅经营者若是想推出新品,或是提高外卖服务体验,可以推出免费菜品。这个与网购赠品同理,是新品试吃,提升顾客体验的良方,快打开编辑器设置吧!
点餐小程序 - 顾客端下单效果预览:
看到这里,相信大家已经基本掌握了该功能的使用方法了。马上就是年中大促的时间,快来巧用“免费商品”功能帮助店铺的营销活动吧!
「上线了sxl.cn」是一个专注自助建站与小程序开发的SaaS平台,针对众多行业提供多套小程序模板,目前已经帮助三百多万没有技术和设计基础的用户,通过上线了一键生成网站或小程序,快速建立品牌、获取客户、经营生意。2019年8月入选腾讯SaaS加速器首期成员。
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