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智能名片小程序的下半场:如何做到真“智能”? - 用户故事 - 上线了sxl.cn微信小程序正式发布已经三年多,在前不久的微信公开课上,数据显示,小程序日活用户已超过 3 亿,交易额超 8000 亿,同比增长 160%,小程序越来越成为零售、电商、展示、生活服务、商务社交等领域的重要工具。这也衍生出了智能名片小程序。未来,在商务社交、企业营销领域,智能小程序又该如何为企业赋能?
要弄清楚这个问题,你得先明白小程序智能名片系统是什么。这是一种依托于微信平台的名片小程序,能够代替传统纸质名片,但信息展示更为详尽,通过视频、图片、商群进行多方面展示。此外,它还能跟踪进入你小程序的线索,比如有多少人访问了你的名片,访问了多久,在哪个产品页面停留时间久等等,还能让销售者高效地管理自己的客户。总之,这是一个集名片展示、宣传、CRM系统于一身的小程序。
企业名片小程序能够很好地给业务人员赋能,让商务社交更有效率,因此越来越多的企业想制作自己的名片小程序。智能名片小程序开发也很简单,只需找一个靠谱的、模板质量好的小程序开发平 台,比如「上线了」https://www.sxl.cn/,然后选择“超级云名片”模板,就能开始制作。
点击你所选的模板,进入后台编辑器,选择相应的主题颜色、功能版块(轮播图、拼接图、快捷按钮、产品分类、标题等),在“产品展示”栏你可以添加需要展示的产品,添加产品分类。
在“我的团队”栏,企业可以添加团队成员,这样企业每个业务人员就有了自己的专属名片小程序。需要和客户沟通时,业务人员只需转发或让客户扫描自己的名片小程序就行。
使用这种方式,企业能比较好地降低营销和运营成本。那么智能名片小程序多少钱呢?以上述展示版云名片为例,如果是十人团队版,通常是3000/年,相当于一人一年300元,一天还不到1块钱。依托微信生态的天然流量优势以及随用随取、用完即走的特性,这种名片推广方式其实比传统的纸质名片、线下宣传效果要更加有效率一些,而且节约了传统纸质名片的印刷费、丢失损耗。
智能名片小程序不是解决单项问题的工具,还能给你形成完整的管理闭环,从宣传、引流、获客、跟进线索、管理客户、售后,每个环节都能涉及到,能有效节约企业运营成本,为业务人员赋能,为商务人士提供了更便捷的社交方式。同时,销售可以在名片小程序内捕捉到潜在用户的每一次浏览足迹,据此提升营销准确度。
始于名片,同时满足企业宣传、销售社交、推介需要,集电商与CRM管理能力、数据分析能力于一体,一张“会说话”、会提供获客契机的智能名片,才是未来商务社交中需要的类型。
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