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智慧零售新方向:如何开启用户下单热情? - 小程序资讯 - 上线了sxl.cn如何引导客户顺利购买商品,开启他们的下单热情,是很多商家的难题。过去每到这个时间段,微信会开启88智慧生活日,进行全国范围的优惠免单活动,其目的就是鼓励用户使用无现金支付,注重于传递科技的效率与温度,展开微信支付的衍生价值与创新场景探索。
微信通过这种“智慧生活日”的方式,也的确大力推动了线上经济发展。如今,无现金支付已经很普及,各种线上微信小程序商城也不断涌现,可以说微信是智慧零售的重要推手。
不过,虽然智慧零售的大环境越来越好,但对于具体的零售商家而言,要想成功推动自己的客户下单,打造线上商城,并不是那么容易。但这并不是说普通商家就无计可施了,其实你可以借鉴微信团队的做法,同时利用好微信生态,用多种营销方式开启用户下单热情:
1.优惠及免单活动
不管是满减优惠券、折扣券、免邮券,都能很好地引导顾客消费。顾客看到这些券后,会觉得“这些优惠券不用好浪费”,从而增强消费心理。另外,商家也可开启免单活动,定期在某个时间段开启免单活动,比如当天第10位、第50位可以免单,这样以增加顾客下单积极性。
2.利用微信生态互相导流
微信生态内有多种渠道可让你互相导流,公众号+视频号+小程序+微信社群,可以打造商家自己的私域流量,各平台互相引流。
其中公众号作为一个“导购”,通过文章为用户提供营销的内容,同时可以利用感情上的通感,让用户有了解的欲望和代入感。微信群是一个很好的私域流量池,商家可以根据社群成员的不同需求垂直化营销,满足不同的需求,提高转化率。
3.秒杀、拼团
商家可以通过“限时秒杀”,用低价吸引更多的用户,从而带动整体销量,解决库存积压的问题。如果想用老客户带来更多新客户,那么你就可以用“多人拼团”功能,顾客只有和其他人拼团才能获得低价,这样既能很好地鼓励他们分享商品、拉好友消费。通过这种方式,商家可以形成粉丝裂变。
微信团队对“智慧”一词也有新的理解:“智慧与科技,两者是可以在生活中互补的。科技是有温度的,它可以融化生活中的许多问题,连接人们的情感,带来更如意的生活。它是属于每个人的生活智慧。”(来源:腾讯科技)总之,智慧零售模式下,商家要利用多种线上营销手段,来吸引顾客,为顾客打造一种新的购物体验。
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