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小程序商城制作竟这么简单?!自己搭建过程分享 - 小程序资讯 - 上线了sxl.cn商城是当今非常热门的小程序类型,可以帮助中小商家线上拓客,积攒私域流量,因此越来越多商家和企业开始制作自己的小程序商城。不过要想做好也不是那么容易,下面就跟大家分享下自己搭建小程序商城方法,以及要注意什么:
在不懂代码知识的情况下,小程序商城制作就需要用到小程序商城模板了。新手不要找操作太复杂的模板,尽量找简单点的,同时模板设计也要美观,比如「上线了」,傻瓜式操作,模板设计感强,做出来的小程序也好看。
在「上线了」https://www.sxl.cn/选好一个电商小程序模板后,点击模板进入后台编辑页面,在“小程序设计”栏,你可以设置主题色、导航;在“页面设计”你可以添加各种版块(轮播图、拼接图、快捷按钮、视频、标题、商品列表等)。
在“商店”栏你可以添加商品,设置商品分类;在“粉丝运营”栏你可以创建会员系统,设置会员积分,以增加粉丝黏性。此外你还能通过“营销中心”添加优惠券、拼团、分销、推广弹窗等营销工具,节假日可以做各种营销活动来吸引顾客。
做好并预览无误后点击左下角“立即发布”,按要求注册授权(需要你有小程序管理员账号,没有的话可以点击“快速注册”然后注册一个账号即可)。
(电商小程序效果演示)
这样,一个小程序商城就快速做好了。不过,在制作小程序时,新手要注意的地方也很多:
一是小程序商城系统各个版块要有逻辑,不能随意堆砌。一般来说,小程序商城主页先是头图banner(轮播图、拼接图海报),再是快捷按钮,再接下来可以是标题、商品列表。这样比较符合客户浏览习惯,给客户好的浏览体验。
二是要想办法增加商品曝光量。除了首页banner、商品分类页外,还可以在首页新增各种吸引人的广告语,比如“明星同款、抖音同款、销量排行榜、会员福利区”等。这样你的商城才能吸引客户下单。
三是要增加小程序顾客的留存率。小程序一个很重要的特色就是“用完即走”,用户在小程序中点击返回,即可退出小程序。商家可以在首页或者其他商品推荐的详情页设置一些引导用户的提示词语,这样可以让用户能够在小程序上多停留一会儿。
有些新手只是简单套了模板,但不注重设计和客户浏览体验,这样你的小程序就很难发挥作用。按照上述方法来制作微信小程序商城,才能吸引更多客户,积攒线上流量。
「上线了sxl.cn」是一个专注自助建站与小程序开发的SaaS平台,针对众多行业提供多套小程序模板,目前已经帮助三百多万没有技术和设计基础的用户,通过上线了一键生成网站或小程序,快速建立品牌、获取客户、经营生意。2019年8月入选腾讯SaaS加速器首期成员。
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