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微信小程序卖货变现:有哪些优势?如何制作? - 小程序资讯 - 上线了sxl.cn根据2020年微信公开课PRO的数据,去年微信小程序全年交易额总计达到8000亿元,同比增长160%,集中在电商、零售领域。微信还表示,在2020年还将建设商业化交易场景,包括品牌认证(好的货品)、物流工具(好的体验)以及今年将开放全新交易保障体系。在具体细节上,官方直播组件已有 demo,让小程序直播卖货更容易。
电商直播如今是新的互联网风口,在直播风口之下,微信小程序直播已于近期正式推出。微信小程序直播支持免费接入,商家可通过小程序直播实现用户互动与商品销售的闭环,同时降低商家接入电商直播的成本。例如,欧时力在3月8日小程序直播当天GMV环比增长160%,直播期间订单量增长近12倍。
小程序为线上用户匹配实际的场景,也能为线下商家收割新的流量。而电商直播这种目前比较火爆的方式,能让商家更好地了解、触达、吸引消费者。对于零售电商类商家来说,采用微信小程序卖货+电商直播的方式,将会给自己带来崭新的发展契机。
小程序入驻门槛低,小程序在微信平台开发直接上线,其本质上还是归属于线下商户,而微信背后又拥有着大流量,不仅能保证小程序的数据来源,还能避免第三方平台的不安全因素。
那么如何快速地制作一个自己的电商小程序,用来卖货、积累粉丝呢?很简单,找一个傻瓜式小程序制作工具,比如「上线了」https://www.sxl.cn/,注册账号后选择“创建小程序”,再选一个电商模板:
点击模板进入后台编辑页面。在这里,你可以设计小程序整体风格,在“页面设计”里添加你需要的功能版块,包括轮播图、拼接图、视频、快捷按钮、标题、品牌馆等。
点击“商店”,你可以添加自己的商品、设置商品分类。若想让你的电商小程序吸引更多客流,你就得学会灵活运用各种营销工具,借势推出各种营销活动刺激顾客下单。在【营销中心】里你可以开启优惠券、会员系统、分销系统、拼团购等多种营销活动。
做好后点击左下角“立即发布”,按要求注册小程序账号并授权即可。
“树大好乘凉”,微信作为一棵拥有十亿用户的流量大树,有着得天独厚的优势,商家通过小程序实现线上扩散+流量引入线下的模式,同时定期做些营销活动刺激消费,就能比较方便地增加订单和粉丝了。
近年来,小程序已经成为互联网企业争相布局的对象,传统商家向线上转型发展的意愿正在比以往都要强烈。微信小程序,就是这样的很好的线上转型选择。而「上线了」小程序制作平台还将在不久后推出小程序直播这一功能,让零售电商商家能顺利开展自己的小程序电商直播。大家敬请期待!