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中小商家该如何打造自己的“小程序经济圈”? - 小程序资讯 - 上线了sxl.cn“经济圈”是我们常常听到的词,过去我们通常是说线下的城市经济圈,但随着互联网经济发展,“经济圈”已经不再是线下区域型城市的专属,线上也可以拥有经济圈。在刚刚结束的腾讯全球数字生态大会微信专场上,“小程序经济圈”就被强调多次。对于普通中小商家而言,打造自己个人的线上经济圈是很重要的。
到底什么是“小程序经济圈”?
按腾讯官方的解释,就是“以微信小程序为核心纽带,连结微信生态能力深度助力各行业与产业,进而产生巨大社会经济价值的经济形态”。也就是说,它就是围绕微信小程序衍生的电商圈。
其实近几年电商小程发展已经非常迅速,但很多新商家只是单独开了一个自己的小程序商城,没有配套运营措施,这就造成了你的小程序只是一个“孤岛”。如何才能改变这种状况,打造自己的小程序经济圈呢?商家可以参考这些措施:
1.构建微信社群
中小商家的线上经济起步阶段,深入了解客户、与客户建立更加密切的沟通渠道是非常重要的。因此,商家可以建立自己的微信社群,将小程序店铺、小程序上新的产品、新的活动等分享到社群中。这样你不但能直接触达客户,更可以实现对客户的准确服务,提升客户的满意度。
当你打算在小程序店铺内开展新的活动,比如满减优惠、拼团、秒杀等,就可以把小程序转发到微信群里,通过这种方式短时间内从不同社群引流,吸引客户下单。
2.发展小程序分销员
若是想要快速积累客户,把商品销售出去,商家可以利用「上线了」小程序分销功能https://www.sxl.cn/实现粉丝裂变、订单增长。用户可以向商家申请成为分销员,分销员通过分享商品并卖出即可获得佣金。商家通过这种方式,可以很方便地降低推广及获客成本。
3.利用公众号、视频号宣传
公众号、视频号都是微信生态内的产品,和小程序商城之间可以互相导流。商家可以建立起“公众号+小程序+视频号”品牌矩阵,通过公众号推文、视频介绍等,让客户更了解你的品牌和商品,强化用户对你品牌和店铺的认同感,形成流量闭环,增强粉丝黏性。
根据腾讯数据,小程序的日活跃用户在 2020 年已超过 4 亿,微信月活流量有 12 亿。显然这对中小商家而言是巨大的机会。小程序经济圈的生态可以给商家带来更多曝光、更多流量,中小商家一定要好好把握住,打造自己的小程序生态圈。
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