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订阅经济是什么?教你用订阅制度获客赚钱! - 建站知识 - 上线了sxl.cn- 订阅经济是什么
- 订阅经济的好处
- 如何为网站添加订阅功能
随着线上经济的不断发展,涌现出了许多新的商业模式,订阅经济就是其中比较有代表性的一种,现在有很多厂商都实行订阅经济这种运营模式了,那么订阅经济到底是什么呢?
1.订阅经济是什么
可能刚看到订阅经济,你会认为是像以前订阅杂志书籍一样的获利模式,其实不是的,以前的订阅制一般情况下是指固定时间进行订阅,而现在的订阅经济更偏向于一种概念,即将之前只接触一次就不再联系的客户转变为长期进行服务的客户,具体来说是将产品的定位由一次性售卖转变为长期的服务。
为了使你更好地理解订阅经济,这里举个例子。以前的电脑软件是一次性售卖,而不再继续更新,而现在的电脑软件会按照时间收费,比如说月费制或者年费制,像是上线了、Netflix、Office等企业或产品都是如此。对于个人用户来说,订阅制是值得选择的,这里以建站平台「上线了sxl.cn」的订阅制为例,订阅一年的建站服务的话,可以享受8.5折;基础版一年500元,专业版一年800元。
而如果只订阅3个月,那就没有折扣;如果连续订阅更长的时间,还可以享受更多的优惠,这对于拥有长期建站需求的客户来说,选择订阅还是很有好处的。
2.订阅经济的好处
OK,看完了上面的例子,相信你已经对于订阅经济有了初步的了解了,那么开展订阅制对于商家有什么好处呢?主要有以下几点:
(1)稳定的收入
有时,一次性买断的服务模式对于企业来说不太友好,因为一次性的产品企业的压力比较大,订阅制的话,顾客价值是很高的,相当于用户与企业达成了一个长期购买的协议,可以确保使用者在一定时间段内都购买该企业的服务,企业也收益于订阅经济,可以获得不断的确定性收入,更加稳定。
(2)用户黏性高
当使用者长期订阅你的服务时,就会形成一定的思维定势,坚持使用本产品的可能性更高,从而降低了产品更换率,而且由于订阅时间较长,更换产品后也需要承担一定的适应成本,这样一来使用者就会与产品长期捆绑,提高了用户黏性;用户认同度变高,那么也能提高网站转化率。
(3)为其它产品引流
当使用者订阅产品时,就更可能使用同企业出品的其他产品,因为使用者的潜在思维会认为同一家公司的产品使用起来应该会更容易接受,比如像是使用Adobe家的Photoshop的用户想获得剪辑影片的产品时,可能就会先考虑同位Adobe家出品的Premiere,也就是说订阅制也可以提升企业其他产品的收益。
(4)方便构建品牌生态
对于订阅体系来说,很多品牌的发展目标就是生态型,一个订阅可以超越订阅本身的更多服务,例如亚马逊Prime,可以说是生态体系型订阅体系的标杆了,通过一年上百美元的年费,Prime会员可以免费使用包括物流特权(6项)、流媒体特权(5项)、购物特权(10项)、阅读特权(3项)、其他特权(2项)在内的全部特权,而且基本每年都会免费添加新的服务、特权。
这样的品牌服务订阅模式,就方便增强客户对品牌的认同感,也能让品牌的其他生态服务都有利可图。
3.如何为网站添加订阅功能
看完了订阅经济为企业带来的好处,你应该也可以明白订阅经济的重要性了,而现在通过建设一个品牌网站来进行互联网行销的企业越来越多了,那么该如何在企业品牌网站上设立订阅制服务呢?你可以用「上线了sxl.cn」建立自己的网站,选个模板再稍加编辑就好,快的话十几分钟就能建好网站了。然后可以添加定价表版块,这样就能引导访客购买订阅服务。
你也可以在“商城-商店设置”中开启商城会员功能,引导访客注册成会员,这样便于增加粉丝粘性。
不过,如果你真的开始使用订阅经济模式,那么需要明白,由订阅体系获得的用户是需要时间来养的,一般来说只有权益增加才好,尽量不要出现各类的权益变动,因为此类变动很容易让用户产生逆反心理甚至对商家的不信任,反而得不偿失。
总之,订阅会员制度是一种互联网时代常见的营销方式,很适合企业的长期发展,所以如果你对此感兴趣,那就建立一个自己的订阅网站吧!
「上线了sxl.cn」是一个专注自助建站与小程序开发的SaaS平台,针对众多行业提供多套小程序模板,目前已经帮助三百多万没有技术和设计基础的用户,通过上线了一键生成网站或小程序,快速建立品牌、获取客户、经营生意。2019年8月入选腾讯SaaS加速器首期成员。
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