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微信小程序布局教程:4种品牌布局方式 - 小程序资讯 - 上线了sxl.cn移动互联网为企业提供了连接用户、打响品牌的新方式,微信小程序就是当前很受欢迎的方式之一。通过小程序,企业的微信营销布局会更加方便,能够用小程序拓展更多细分服务场景,连接更多用户。对于新商家来说,也可以参考大品牌的微信小程序布局,看看他们是如何做的:
1.细分服务+小程序
小程序的特点是小而轻,即用即走,很适合大型服务型企业拓展细分服务场景。以麦当劳为例:麦当劳推出了点餐小程序、礼品卡小程序、生日会小程序、i麦乐送小程序,分别服务于店内订餐、购买礼品卡、儿童派对和预定外卖,在做好细分服务的同时,有效实现了用户分层。
对于本身已拥有APP的企业来说,将APP功能转移到小程序上,可以降低用户使用门槛。例如携程、去哪等旅游平台的小程序将预定酒店、机票作为主要功能,提升体验便捷度。
2.内容电商+小程序
对于零售电商企业来说,在同行竞争激烈的当下,需要为自己的品牌创造有趣新颖的内容亮点,以提高转化。如果只是单调地卖货,那么转化效果就很难保证,一来新客户未必信任你,二来你没有丰富的内容去说明产品的优势。
做内容电商,需要结合微信公众号、微信社群来运营。比如下图这个「上线了」手表小程序案例,商家开通自己品牌的公众号,在公众号菜单、推文中嵌入小程序,引导客户下单。
3.直播电商+小程序
直播“面对面”的形式能让商家直接触达消费者,且相比于其他触点,用户停留直播间的时间长,还能随时和商家互动。小程序直播还能随时转发微信好友、社群,快速形成粉丝裂变,为商家积攒私域流量。因此,布局微信小程序来做直播,是很好的选择。
例如「热风 hotwind 微商城」小程序,直播间有点赞、评论和分享功能,点击直播间下方的蓝色购物袋,点击即可跳转到商品详情页购物。这种边看边买的体验更加人性化,是商家用小程序接触客户的好办法。
4.会员系统+小程序
用微信小程序来发展会员、维护会员的品牌忠诚度,是非常便捷有效的方式。比如Michael Kors品牌会员,可在Michael Kors这小程序平台随时随地查看会员信息、品牌礼遇、查询交易记录、享受售后维修等,同时小程序还提供会员升级所需的积分提示,方便消费者。
企业入局小程序可以迅速抢占移动互联网布局,既能方便用户,也能提升品牌知名度、转化效果。而且微信小程序的开发周期短、成本低,你现在就可以参考上述微信小程序布局教程,用「上线了」制作自己的小程序来引流获客!
「上线了sxl.cn」是一个专注自助建站与小程序开发的SaaS平台,针对众多行业提供多套小程序模板,目前已经帮助三百多万没有技术和设计基础的用户,通过上线了一键生成网站或小程序,快速建立品牌、获取客户、经营生意。2019年8月入选腾讯SaaS加速器首期成员。
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