')}.navbar-light .navbar-text{color:rgba(0,0,0,.5)}.navbar-light .navbar-text a,.navbar-light .navbar-text a:focus,.navbar-light .navbar-text a:hover{color:rgba(0,0,0,.9)}.navbar-dark .navbar-brand,.navbar-dark .navbar-brand:focus,.navbar-dark .navbar-brand:hover{color:#fff}.navbar-dark .navbar-nav .nav-link{color:hsla(0,0%,100%,.5)}.navbar-dark .navbar-nav .nav-link:focus,.navbar-dark .navbar-nav .nav-link:hover{color:hsla(0,0%,100%,.75)}.navbar-dark .navbar-nav .nav-link.disabled{color:hsla(0,0%,100%,.25)}.navbar-dark .navbar-nav .active>.nav-link,.navbar-dark .navbar-nav .nav-link.active,.navbar-dark .navbar-nav .nav-link.show,.navbar-dark .navbar-nav .show>.nav-link{color:#fff}.navbar-dark .navbar-toggler{color:hsla(0,0%,100%,.5);border-color:hsla(0,0%,100%,.1)}.navbar-dark .navbar-toggler-icon{background-image:url('data:image/svg+xml;charset=utf-8,')}.navbar-dark .navbar-text{color:hsla(0,0%,100%,.5)}.navbar-dark .navbar-text a,.navbar-dark .navbar-text a:focus,.navbar-dark .navbar-text a:hover{color:#fff}.card{position:relative;display:flex;flex-direction:column;min-width:0;word-wrap:break-word;background-color:#fff;background-clip:border-box;border:1px solid rgba(0,0,0,.125);border-radius:.25rem}.card>hr{margin-right:0;margin-left:0}.card>.list-group{border-top:inherit;border-bottom:inherit}.card>.list-group:first-child{border-top-width:0;border-top-left-radius:calc(.25rem - 1px);border-top-right-radius:calc(.25rem - 1px)}.card>.list-group:last-child{border-bottom-width:0;border-bottom-right-radius:calc(.25rem - 1px);border-bottom-left-radius:calc(.25rem - 1px)}.card>.card-header+.list-group,.card>.list-group+.card-footer{border-top:0}.card-body{flex:1 1 auto;min-height:1px;padding:1.25rem}.card-title{margin-bottom:.75rem}.card-subtitle{margin-top:-.375rem}.card-subtitle,.card-text:last-child{margin-bottom:0}.card-link:hover{text-decoration:none}.card-link+.card-link{margin-left:1.25rem}.card-header{padding:.75rem 1.25rem;margin-bottom:0;background-color:rgba(0,0,0,.03);border-bottom:1px solid rgba(0,0,0,.125)}.card-header:first-child{border-radius:calc(.25rem - 1px) calc(.25rem - 1px) 0 0}.card-footer{padding:.75rem 1.25rem;background-color:rgba(0,0,0,.03);border-top:1px solid rgba(0,0,0,.125)}.card-footer:last-child{border-radius:0 0 calc(.25rem - 1px) calc(.25rem - 1px)}.card-header-tabs{margin-bottom:-.75rem;border-bottom:0}.card-header-pills,.card-header-tabs{margin-right:-.625rem;margin-left:-.625rem}.card-img-overlay{position:absolute;top:0;right:0;bottom:0;left:0;padding:1.25rem;border-radius:calc(.25rem - 1px)}.card-img,.card-img-bottom,.card-img-top{flex-shrink:0;width:100%}.card-img,.card-img-top{border-top-left-radius:calc(.25rem - 1px);border-top-right-radius:calc(.25rem - 1px)}.card-img,.card-img-bottom{border-bottom-right-radius:calc(.25rem - 1px);border-bottom-left-radius:calc(.25rem - 1px)}.card-deck .card{margin-bottom:15px}@media (min-width:576px){.card-deck{display:flex;flex-flow:row wrap;margin-right:-15px;margin-left:-15px}.card-deck .card{flex:1 0;margin-right:15px;margin-bottom:0;margin-left:15px}}.card-group>.card{margin-bottom:15px}@media (min-width:576px){.card-group{display:flex;flex-flow:row wrap}.card-group>.card{flex:1 0;margin-bottom:0}.card-group>.card+.card{margin-left:0;border-left:0}.card-group>.card:not(:last-child){border-top-right-radius:0;border-bottom-right-radius:0}.card-group>.card:not(:last-child) .card-header,.card-group>.card:not(:last-child) .card-img-top{border-top-right-radius:0}.card-group>.card:not(:last-child) .card-footer,.card-group>.card:not(:last-child) .card-img-bottom{border-bottom-right-radius:0}.card-group>.card:not(:first-child){border-top-left-radius:0;border-bottom-left-radius:0}.card-group>.card:not(:first-child) .card-header,.card-group>.card:not(:first-child) .card-img-top{border-top-left-radius:0}.card-group>.card:not(:first-child) .card-footer,.card-group>.card:not(:first-child) .card-img-bottom{border-bottom-left-radius:0}}.card-columns .card{margin-bottom:.75rem}@media (min-width:576px){.card-columns{-webkit-column-count:3;column-count:3;-webkit-column-gap:1.25rem;column-gap:1.25rem;orphans:1;widows:1}.card-columns .card{display:inline-block;width:100%}}.breadcrumb{display:flex;flex-wrap:wrap;padding:.75rem 1rem;margin-bottom:1rem;list-style:none;background-color:#e9ecef;border-radius:.25rem}.breadcrumb-item+.breadcrumb-item{padding-left:.5rem}.breadcrumb-item+.breadcrumb-item:before{float:left;padding-right:.5rem;color:#6c757d;content:"/"}.breadcrumb-item+.breadcrumb-item:hover:before{text-decoration:underline;text-decoration:none}.breadcrumb-item.active{color:#6c757d}.pagination{display:flex;padding-left:0;list-style:none;border-radius:.25rem}.page-link{position:relative;display:block;padding:.5rem .75rem;margin-left:-1px;line-height:1.25;color:#007bff;background-color:#fff;border:1px solid #dee2e6}.page-link:hover{z-index:2;color:#0056b3;text-decoration:none;background-color:#e9ecef;border-color:#dee2e6}.page-link:focus{z-index:3;outline:0;box-shadow:0 0 0 .2rem rgba(0,123,255,.25)}.page-item:first-child .page-link{margin-left:0;border-top-left-radius:.25rem;border-bottom-left-radius:.25rem}.page-item:last-child .page-link{border-top-right-radius:.25rem;border-bottom-right-radius:.25rem}.page-item.active .page-link{z-index:3;color:#fff;background-color:#007bff;border-color:#007bff}.page-item.disabled .page-link{color:#6c757d;pointer-events:none;cursor:auto;background-color:#fff;border-color:#dee2e6}.pagination-lg .page-link{padding:.75rem 1.5rem;font-size:1.25rem;line-height:1.5}.pagination-lg .page-item:first-child .page-link{border-top-left-radius:.3rem;border-bottom-left-radius:.3rem}.pagination-lg .page-item:last-child .page-link{border-top-right-radius:.3rem;border-bottom-right-radius:.3rem}.pagination-sm .page-link{padding:.25rem .5rem;font-size:.875rem;line-height:1.5}.pagination-sm .page-item:first-child .page-link{border-top-left-radius:.2rem;border-bottom-left-radius:.2rem}.pagination-sm .page-item:last-child .page-link{border-top-right-radius:.2rem;border-bottom-right-radius:.2rem}.badge{display:inline-block;padding:.25em .4em;font-size:75%;font-weight:700;line-height:1;text-align:center;white-space:nowrap;vertical-align:baseline;border-radius:.25rem;transition:color .15s ease-in-out,background-color .15s ease-in-out,border-color .15s ease-in-out,box-shadow .15s ease-in-out}@media (prefers-reduced-motion:reduce){.badge{transition:none}}a.badge:focus,a.badge:hover{text-decoration:none}.badge:empty{display:none}.btn .badge{position:relative;top:-1px}.badge-pill{padding-right:.6em;padding-left:.6em;border-radius:10rem}.badge-secondary{color:#fff;background-color:#6c757d}a.badge-secondary:focus,a.badge-secondary:hover{color:#fff;background-color:#545b62}a.badge-secondary.focus,a.badge-secondary:focus{outline:0;box-shadow:0 0 0 .2rem rgba(108,117,125,.5)}.badge-danger{color:#fff;background-color:#dc3545}a.badge-danger:focus,a.badge-danger:hover{color:#fff;background-color:#bd2130}a.badge-danger.focus,a.badge-danger:focus{outline:0;box-shadow:0 0 0 .2rem rgba(220,53,69,.5)}.App{display:flex;flex-direction:column}.App>.pageContent{flex:1 1;overflow:auto;padding-top:10px}.navbar-nav{flex-direction:row}.navbar-nav>*{padding-left:10px}.container{width:100%;max-width:1170px;padding-left:15px;padding-right:15px}@media only screen and (min-width:768px){.container{display:flex;flex-wrap:wrap;padding-left:30px;padding-right:30px}.container.dir-column{flex-direction:column}}.eu-cookie-notification-dialog{position:fixed;left:20px;bottom:-300px;padding:15px;width:310px;z-index:10000;font-size:12px;border-radius:4px;box-sizing:border-box;color:#555;background-color:#f4f6f8}.eu-cookie-notification-dialog .notification-title{font-size:14px;font-weight:700}.eu-cookie-notification-dialog .notification-content{padding:12px 0;line-height:1.4;display:inline-block}.eu-cookie-notification-dialog .link-text{margin:0 5px;color:#555;text-decoration:underline}.eu-cookie-notification-dialog .link-text:hover{color:#555}.eu-cookie-notification-dialog .notification-footer{display:flex;align-items:center}.eu-cookie-notification-dialog .common-button{cursor:pointer;color:#fff;font-size:12px;font-weight:700;padding:6px 10px;margin-right:10px;border-radius:4px;text-align:center;letter-spacing:normal;background-color:#4b5056}.eu-cookie-notification-dialog .setting-btn{color:#4b5056;background-color:#fff;border:1px solid #4b5056}.eu-cookie-notification-dialog .cancel-link{cursor:pointer}.eu-cookie-setting-dialog{width:100%;position:fixed;top:50%;left:50%;display:none;padding:20px;z-index:10000;max-width:500px;border-radius:5px;box-sizing:border-box;color:#555;-webkit-transform:translate(-50%,-50%);transform:translate(-50%,-50%);background-color:#f4f6f8;-webkit-animation:slide_in_animation .3s ease-in-out;animation:slide_in_animation .3s ease-in-out}.eu-cookie-setting-dialog .setting-title{font-size:14px;font-weight:700}.eu-cookie-setting-dialog .setting-item{display:flex;margin-top:20px;align-items:flex-start}.eu-cookie-setting-dialog .item-content{font-size:12px;margin:0 8px}.eu-cookie-setting-dialog .cookie-checkbox{cursor:pointer}.eu-cookie-setting-dialog .cookie-checkbox.necessary{cursor:not-allowed}.eu-cookie-setting-dialog .item-label{line-height:1;font-weight:700}.eu-cookie-setting-dialog .item-text{margin-top:5px;line-height:1.5}.eu-cookie-setting-dialog .setting-footer{margin-top:20px;text-align:right}.eu-cookie-setting-dialog .save-btn{cursor:pointer;color:#fff;font-size:12px;font-weight:700;padding:8px 10px;border-radius:4px;display:inline-block;letter-spacing:normal;background:#4b5056}.eu-cookie-setting-mask{position:fixed;display:none;top:0;left:0;width:100%;height:100%;z-index:10000;cursor:pointer;background:rgba(0,0,0,.4);-webkit-animation:slide_in_animation .2s ease-in-out;animation:slide_in_animation .2s ease-in-out}@-webkit-keyframes slide_in_animation{0%{opacity:0}to{opacity:1}}@keyframes slide_in_animation{0%{opacity:0}to{opacity:1}}.rtl-layout .eu-cookie-notification-dialog{right:20px;left:auto;text-align:right}.rtl-layout .eu-cookie-notification-dialog .common-button{margin-right:0;margin-left:10px}.rtl-layout .eu-cookie-setting-dialog-wrapper{text-align:right}.rtl-layout .eu-cookie-setting-dialog-wrapper .setting-footer{text-align:left}@media only screen and (max-width:520px){.eu-cookie-notification-dialog{width:100%;left:0}.rtl-layout .eu-cookie-notification-dialog{left:auto;right:0}}.irkojW{padding-bottom:60px;padding-top:30px;border-top:2px solid #dddfe8;margin-top:30px;font-size:13px;line-height:1.75;color:#a6a8bf}.irkojW.dark{background:#202438;border-top:none;margin-top:0;padding-top:60px}.irkojW.dark .monster{opacity:.5}.irkojW .footer-row{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;-webkit-align-items:top;-webkit-box-align:top;-ms-flex-align:top;align-items:top;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between}.irkojW .footer-col{display:inline-block;vertical-align:top;min-width:140px;margin-bottom:20px}@media only screen and (min-width:768px){.irkojW .footer-col.right{text-align:right}}.irkojW .footer-col img{display:inline}.irkojW .footer-col a{color:inherit;cursor:pointer}.irkojW h5{margin:0;font-size:inherit}.irkojW hr{margin-top:0}.irkojW .footer-show-qr{position:relative}.irkojW .footer-show-qr img{display:none;background:#fff;position:absolute;bottom:100%;margin-bottom:2px;left:0;padding:20px;border:1px solid #a6a8bf}.irkojW .footer-show-qr mip-img{max-width:100px}.irkojW .footer-show-qr mip-img img{display:block;bottom:auto}.irkojW .footer-show-qr:hover{color:#404458}.irkojW .footer-show-qr:hover img{display:block}.iDJCiE{height:66px}.lWSEr{background:0 0;padding:0;margin-bottom:50px}.lWSEr.narrow-nav{margin-bottom:0}.lWSEr.narrow-nav .navbar{border-bottom:none;padding:15px 0}.lWSEr.sticky-nav{position:fixed;z-index:100;background:#fff;width:100%;top:0;box-shadow:0 1px 8px rgba(0,0,0,.2)}.lWSEr .navbar{padding:30px 0 20px;border-bottom:2px solid #606478;width:100%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-wrap:no-wrap;-ms-flex-wrap:no-wrap;flex-wrap:no-wrap;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between}.lWSEr .navbar-nav{margin-right:0;margin-left:auto;text-align:right}.lWSEr amp-sidebar .navbar-nav .nav-item{display:block;padding-left:40px;padding-right:40px;text-align:left;line-height:40px}.lWSEr amp-sidebar .navbar-nav .nav-item:last-child{padding-right:40px}.lWSEr .navbar-brand,.lWSEr .navbar-light .navbar-brand{color:#7040aa;font-family:"segoe ui","PingFang SC","Microsoft YaHei",微软雅黑,STXihei,华文细黑,sans-serif;text-transform:uppercase;font-weight:700;font-size:16px}.lWSEr .navbar-brand:hover,.lWSEr .navbar-light .navbar-brand:hover{color:#7040aa}.lWSEr .navbar-label{vertical-align:middle}.lWSEr .navbar-nav{color:#404458;vertical-align:middle;display:block}.lWSEr .navbar-nav .nav-link{padding:5px;margin:-5px}.lWSEr .navbar-nav .nav-item{display:inline-block;vertical-align:middle;font-weight:700;font-size:14px;padding-left:25px}@media (max-width:1180px){.lWSEr .navbar-nav .nav-item{padding-left:21px}}@media (max-width:1080px){.lWSEr .navbar-nav .nav-item{padding-left:18px}}@media (max-width:980px){.lWSEr .navbar-nav .nav-item{padding-left:15px}}.lWSEr .navbar-nav .nav-item a:not(.btn){color:inherit}.lWSEr .navbar-nav .nav-item a:not(.btn):hover{color:#9060cc}.lWSEr img.navbar-logo{max-height:25px;margin:0 4px;display:inline}.lWSEr img.navbar-logo.sxl{max-height:30px}.lWSEr .mobile-show{display:none}@media only screen and (max-width:767px){.lWSEr{margin-bottom:30px}.lWSEr .mobile-hidden{display:none}.lWSEr .mobile-show{display:block}}.fARdgy{height:100%;padding-left:25px;margin-top:-20px}.fARdgy .sticky-inner{padding-top:20px;padding-bottom:40px}.fARdgy .sticky-inner .sidebar-post{margin-top:-5px;margin-bottom:20px}.fARdgy .sticky-inner .sidebar-post a{color:#86889a}.fARdgy .sticky-inner .sidebar-post .sidebar-post-title{margin-top:5px;font-size:14px;line-height:1.5}.fARdgy .sticky-inner .sidebar-post .post-image{margin-top:5px;width:33.33%;float:left;margin-right:10px}.fARdgy .sticky-inner .tag{color:#9060cc;font-size:13px;line-height:1.8;display:inline-block;margin-right:10px}.fARdgy .sticky-inner .tag:hover{-webkit-text-decoration:underline;text-decoration:underline;color:#9060cc}.fARdgy .sticky-inner .tag .tag-count{font-size:.75rem;margin-left:3px;opacity:.5}@media only screen and (max-width:767px){.fARdgy{padding-left:0}.fARdgy .sidebar-post{clear:both}.fARdgy .sidebar-post img{margin-bottom:20px}}body,html{min-height:100%;background:#fff}.dwTHlo{color:#404458;font-family:"segoe ui","PingFang SC","Microsoft YaHei",微软雅黑,STXihei,华文细黑,sans-serif}.dwTHlo .clearfix::after{content:"";clear:both;display:table}.dwTHlo::selection{background:rgba(183,154,218,.99);color:#fff;text-shadow:none;opacity:1}.dwTHlo::-moz-selection{background:rgba(183,154,218,.99);color:#fff;text-shadow:none;opacity:1}.dwTHlo p{line-height:1.75;margin-bottom:1.25rem}.dwTHlo img{max-width:100%;display:block;border-radius:2px}.dwTHlo a{color:#1bb0e6}.dwTHlo a:hover{color:#1fccff}.dwTHlo hr{border:none;border-top:1px solid #c6c8d8;height:0;outline:0;box-shadow:none;margin:20px 0}.dwTHlo .btn,.dwTHlo .btn.btn-primary{color:#fff;background:#93b719;border:none;font-weight:700}.dwTHlo .btn.btn-primary:active,.dwTHlo .btn.btn-primary:focus,.dwTHlo .btn.btn-primary:focus:active,.dwTHlo .btn.btn-primary:hover,.dwTHlo .btn.btn-primary:hover:active,.dwTHlo .btn:active,.dwTHlo .btn:focus,.dwTHlo .btn:focus:active,.dwTHlo .btn:hover,.dwTHlo .btn:hover:active{background:#a5cd1c;outline:0;box-shadow:none;color:#fff}.dwTHlo .display-3{line-height:1.1;font-size:3.2em}@media (max-width:1023px){.dwTHlo .display-3{font-size:2.8em}}@media (max-width:727px){.dwTHlo .display-3{font-size:2.4em}}.dwTHlo .page-link{color:#1bb0e6}.dwTHlo .page-link:hover{color:#1fccff;background:#fff}.dwTHlo .page-link:focus{box-shadow:none}.dwTHlo h1,.dwTHlo h2{font-weight:300;line-height:1.1}.dwTHlo h1.smallcaps,.dwTHlo h2.smallcaps,.dwTHlo h3.smallcaps,.dwTHlo h4.smallcaps,.dwTHlo h5.smallcaps,.dwTHlo h6.smallcaps{font-size:14px;text-transform:uppercase;-webkit-letter-spacing:1px;-moz-letter-spacing:1px;-ms-letter-spacing:1px;letter-spacing:1px;font-weight:400;color:#86889a;font-family:"segoe ui","PingFang SC","Microsoft YaHei",微软雅黑,STXihei,华文细黑,sans-serif;margin-bottom:20px}.dwTHlo .pageContent{margin-bottom:50px}.dwTHlo .pageContent.noFooter{margin-bottom:0}.dwTHlo .badge,.dwTHlo a.badge-secondary{background:0 0;color:#9060cc;border:1px solid #9060cc;font-weight:400;margin-right:4px;margin:0 4px 4px 0;padding:.5em .8em}.dwTHlo .badge a,.dwTHlo a.badge-secondary a{color:inherit}.dwTHlo .badge:hover,.dwTHlo a.badge-secondary:hover{color:#fff;background:#9060cc}.dwTHlo .badge:active,.dwTHlo .badge:focus,.dwTHlo .badge:focus:active,.dwTHlo a.badge-secondary:active,.dwTHlo a.badge-secondary:focus,.dwTHlo a.badge-secondary:focus:active{color:#fff;background:#9060cc;box-shadow:none}.dwTHlo .badge.big,.dwTHlo a.badge-secondary.big{padding:.9em 1.6em;font-size:100%;border:2px solid #9060cc;font-weight:700}.dwTHlo .tag-header{background:#9060cc;color:#fff;padding:20px 30px;border-radius:2px;margin-bottom:40px}.dwTHlo .tag-header a{color:inherit;-webkit-text-decoration:underline;text-decoration:underline}@media only screen and (max-width:767px){.dwTHlo .tag-header{padding:15px 20px}.dwTHlo .tag-header h1{font-size:1.5em}}.dwTHlo .dark-footer-container{background:#202438}.dwTHlo .mobile-show{display:none}@media (max-width:768px){.dwTHlo .mobile-show{display:block}.dwTHlo .mobile-hide{display:none}}.dwTHlo .mobile-hide .banner a.banner-link{border-radius:0 0 6px 6px}.iCIxVg a.banner-link{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;background:linear-gradient(135deg,#7c40cc,#5433af 30%,#5792ff 90%,#67b2ff 100%);color:#fff;padding:24px;margin-bottom:40px;border-radius:4px;-webkit-transition:.1s all;transition:.1s all;opacity:.88}@media (max-width:600px){.iCIxVg a.banner-link{padding:18px 20px}}.iCIxVg a.banner-link:hover{-webkit-text-decoration:none;text-decoration:none;opacity:1;color:#fff}.iCIxVg .left{width:80%}.iCIxVg .right{width:15%;text-align:right;font-size:180%;line-height:16px}@media (max-width:400px){.iCIxVg .right{display:none}}.bpGihR .subtitle{color:#9060cc;margin-bottom:10px;margin-top:5px;font-size:12px;text-transform:uppercase;-webkit-letter-spacing:1px;-moz-letter-spacing:1px;-ms-letter-spacing:1px;letter-spacing:1px}.bpGihR .subtitle a{color:#9060cc;-webkit-text-decoration:underline;text-decoration:underline}.iOvbDG{margin-bottom:60px;border:none;border-radius:0;padding:0 0 50px 0;border-bottom:1px solid #dddfe8}@media (max-width:1023px){.iOvbDG{margin-bottom:45px;padding:0 0 40px 0}}.iOvbDG .card-body{padding:0}.iOvbDG .card-title{margin-bottom:20px;font-size:2.6em;-webkit-letter-spacing:-1px;-moz-letter-spacing:-1px;-ms-letter-spacing:-1px;letter-spacing:-1px;line-height:1.1;font-weight:300;color:#202438}.iOvbDG .card-title a{color:inherit}.iOvbDG .card-title a:hover{-webkit-text-decoration:none;text-decoration:none;color:#9060cc;-webkit-transition:.2s color ease-Out;transition:.2s color ease-Out}@media (max-width:1023px){.iOvbDG .card-title{font-size:2.3em}}@media (max-width:727px){.iOvbDG .card-title{font-size:1.8em}}.iOvbDG .post-image-wrapper{max-height:280px;overflow:hidden;margin-bottom:20px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center}.iOvbDG .post-image-wrapper a{width:100%;display:block}.iOvbDG .post-image-wrapper .post-image{max-width:800px}@media (max-width:1023px){.iOvbDG .post-image-wrapper{max-height:220px}}@media (max-width:727px){.iOvbDG .post-image-wrapper{max-height:180px}}.iOvbDG .post-image-wrapper .gatsby-image-wrapper,.iOvbDG .post-image-wrapper img{box-shadow:0 0 2px rgba(0,0,0,.1)}.iOvbDG.sm{border-bottom:none;margin-bottom:20px}.iOvbDG.sm .card-title{margin-bottom:10px;font-size:1.8em;line-height:1.25}@media (max-width:1023px){.iOvbDG.sm .card-title{font-size:1.5em}}@media (max-width:727px){.iOvbDG.sm .card-title{font-size:1.5em}}.iOvbDG.sm .post-image-wrapper{max-height:160px;margin-bottom:10px}@media (max-width:1023px){.iOvbDG.sm .post-image-wrapper{max-height:140px}}@media (max-width:727px){.iOvbDG.sm .post-image-wrapper{max-height:120px}}.iOvbDG.xs{margin-bottom:25px;padding-bottom:15px}.iOvbDG.xs .card-title{font-size:1.4em;line-height:1.25;-webkit-letter-spacing:0;-moz-letter-spacing:0;-ms-letter-spacing:0;letter-spacing:0;font-weight:400;margin-bottom:10px}.iOvbDG.xs:last-child{border-bottom:0;margin-bottom:0;padding-bottom:0}.iOvbDG.xs .post-image-wrapper{width:100px;margin-bottom:8px;position:relative}.iOvbDG.xs .post-image-wrapper .gatsby-image-wrapper{max-width:100px}.iOvbDG.no-margin{padding-bottom:0;border-bottom:0;margin-bottom:0}.iOvbDG.no-border{border:none}@media (min-width:500px){.iOvbDG.float .post-image-wrapper{float:left;min-width:160px;margin-right:25px}}.isHHHu a.banner-link{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;background:linear-gradient(135deg,#7c40cc,#5433af 30%,#5792ff 90%,#67b2ff 100%);color:#fff;padding:24px;margin-bottom:40px;border-radius:4px;-webkit-transition:.1s all;transition:.1s all;opacity:.88}@media (max-width:600px){.isHHHu a.banner-link{padding:18px 20px}}.isHHHu a.banner-link:hover{-webkit-text-decoration:none;text-decoration:none;opacity:1;color:#fff}.isHHHu .left{width:80%}.isHHHu .right{width:15%;text-align:right;font-size:180%;line-height:16px}@media (max-width:400px){.isHHHu .right{display:none}}.isHHHu .logo{max-width:100px;max-height:30px;margin-bottom:10px}.isHHHu .tagline{margin-bottom:20px;font-size:86%;opacity:.75}.bczftW{margin-bottom:40px}.bczftW h1{margin-bottom:20px}.jJsGEv{font-size:18px}.jJsGEv img{margin:0 auto}.jJsGEv .gatsby-image-wrapper,.jJsGEv .gatsby-resp-image-wrapper{margin-top:2rem;margin-bottom:2rem}.jJsGEv blockquote{font-size:150%;border-left:5px solid #7040aa;padding:.5em 1em;margin:40px 0}.jJsGEv blockquote p{margin-bottom:0}.jJsGEv h1,.jJsGEv h2,.jJsGEv h3{margin-bottom:20px}
OKR是什么?在企业员工及网站分析中有什么用? - 建站知识 - 上线了sxl.cn本文摘要:
1.OKR是什么?
OKR(Objectives and Key Results)即目标与关键成果法,是一套明确和跟踪目标及其完成情况的管理工具和方法。它是团队和个人使用的协作性目标设定工具,可设置具有挑战性、雄心性的目标,并提供可衡量的结果。作为一种工作方法,这是你跟踪进度,达成一致并鼓励围绕可衡量目标的参与的方式。
不过,OKR其实并不是只能用于企业工作方面。无论是谈论网站运营、软件工程、非营利组织还是更多类型的工具,OKR工作法都可以在许多层次上设定目标。
OKR重要的事就是确定一个目标,这个目标也可以叫做OKR KPI。根据定义,目标是重要的、具体的、面向结果的,并且(理想情况下)是鼓舞人心的。如果进行适当的设计和部署,它们可以抵御模糊思维和模糊执行,提高整体的运营效率。
毫无疑问,在指定期限(通常为季度)结束时,进行定期检查,并对关键结果是否达到要求进行评分是一种很常见、也很有效的员工绩效考核方法。因此,OKR工作法现在已经越来越受欢迎。无论是企业管理方面,还是网站运营、店铺数据分析方面,都非常有用。
2.OKR对企业有什么好处?
首先,能帮助组织和员工聚焦目标,聚焦精力与资源;其次,纵向上可以有效保证组织目标落地,横向上可以促进部门之间的协作;再有,可以促进组织敏捷,快速地应对外部变化 ;另外还有很重要的一点:推动员工自我管理、自我承诺,提高员工的敬业度。
2017年,华为做过一次绩效管理满意度调查,结果发现:开展OKR的团队在绩效管理各维度的满意度高于采用传统绩效管理方法的团队,其中对团队合作、工作自由度、发挥个人特长、组织开放度等方面的促进作用尤其明显。而且,开展OKR的团队,没有一个愿意退回传统绩效管理方法。
OKR是互联网行业常用的考核方法。这是因为,互联网行业激烈的竞争使得企业需要不断引导新产品与新技术的发育,因此创新是这类企业制胜的关键。
互联网企业的员工有相当一部分从事的是创造性工作,这类工作比较灵活,内容抽象,也没有相对固定的流程,因此比较难于进行工作分解。这就为KPI的设定带来了很大的困难。同时,明确的关键绩效指标容易限制员工的想象力,不利于激发灵感。
而OKR只在方向上为员工提供指引,具体操作过程由员工自我管理,员工可以根据自身情况决定工作内容和工作方式,为创造性和想象力提供了更大的自由发挥的空间。
3.如何建设一个OKR网站?
OKR分析不仅仅适用于企业员工考核,其实对于电商网站、博客网站、会员订阅网站分析都有非常重要的作用。那么,你该如何监控OKR水准呢?你可以看下面的案例:
电商的网站OKR KPI
网站有许多不同的形式,例如这个「上线了sxl.cn」的OKR案例,旨在吸引流量,这些流量后来转化为潜在客户和销售量。
也有其他的网站建设纯粹是为了提供讯息,目的是从会员和展示广告中获得收益。这意味着,各个博客的关键绩效指标之间存在很大差异。但总的来说,博客的一些常见目标是:
这些都不是容易衡量的目标。但是,你可以使用一些OKR KPI来衡量这些目标是否成功。你可以使用「上线了」建立自己的网站,通过后台的“数据分析”查看访客来源,网店经营状况,通过了解网站访客都是哪些时间访问次数较多,你可以针对性地制定营销时间规划。
另外,在「上线了」网站“粉丝运营”后台,商家可根据不同类型的粉丝进行筛选查看关于粉丝的相关动态,如提交表单信息、下单动态等,更直观地了解粉丝。
其他网站的OKR KPI
和电商网站类似,在上线了建站系统选个模板再替换下文字、图片内容,就能建立一个自己的网站。通过后台数据分析、粉丝运营,可以了解网站的数据情况,以及是否达到了制定的月度/季度目标。
4.使用OKR需要注意什么
注意,制定的目标只要合适即可,千万不要好高骛远制定那些不可能实现的目标。不要高估你的团队/组织的执行能力;如果是做网站OKR,那么也不要高估网站的效果及作用。
网站OKR对于实现好的业绩转化会很有用,现在就用「上线了」建站试试吧!
「上线了sxl.cn」是一个专注自助建站与小程序开发的SaaS平台,针对众多行业提供多套小程序模板,目前已经帮助三百多万没有技术和设计基础的用户,通过上线了一键生成网站或小程序,快速建立品牌、获取客户、经营生意。2019年8月入选腾讯SaaS加速器首期成员。
转载授权请发邮件到:xmt@striking.ly (得到作者主动回复并加上本网站相关链接,方可转载)。