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音乐小程序案例:会玩的音乐机构,都是这样制作音乐小程序的 - 小程序资讯 - 上线了sxl.cnHello 小伙伴们,好久没给大家输出行业小程序解决方案啦!今天要带大家走近这几年来非常火热的文娱产业,一起来看看音乐从业者是怎样玩转小程序的!
▌ 行业背景
随着我国音乐版权正规化及用户付费意识的觉醒,原创音乐产业规模逐年递增。艺恩于今年 7 月发布了《2019 中国原创音乐市场白皮书》,据艺恩估算,2023 年中国音乐产业规模有望突破 5000 亿;未来,广播电视音乐、音乐版权经纪、音乐演出将成为音乐收入新的增长点。
图源:艺恩
其实,在音乐产业的各个细分领域中,都不乏咱们上线了用户的身影喔~
上线君今天要向大家介绍的两家音乐机构,都是录音棚起家,慢慢发展壮大覆盖原创音乐制作、MV 拍摄、演出经纪、IP 孵化等多个业务模块,现均已走向相对完整的音乐产业链。
1.清晨录音棚
由大攀一手创立的清晨录音棚,刚刚度过了 10 周岁生日。作为沪上知名的录音棚之一,自然少不了明星的光顾,它还是暑期热播剧《亲爱的,热爱的》的取景地之一!
清晨录音棚通过上线了搭建的展示版小程序,非常详细地展示了涉及到的业务模块、明星案例、企业宣传片以及 MV 样片,同时在“联系我们”版块,设置了具体的营业时间、地址、联系电话和公司网站。这为市场人员向新客户介绍公司情况时,提供了极大的便利,客户可以随时在微信中查看清晨录音棚的介绍,有效地提高了客户触达和服务效果。
2.好猫音乐
来自厦门的好猫音乐成立于 2017 年,是一家集唱片专辑录制、音乐制作、MV 拍摄等多元业务的专业音乐机构。他们通过上线了搭建的展示版小程序,在第一时间就为客户多角度展示了团队介绍、业务模块以及他们最新的原创作品。企业宣传一步到位!他们还特别利用文章模块来发布最新的作品和新闻动态。
▌ 总结:音乐机构小程序需要什么功能?
音乐机构类小程序需要的主要功能有:企业信息展示、在线预约、客户信息的收集与管理、在线客服和关联公众号。
● 企业信息展示
通过图文展示或视频的形式将企业介绍、服务内容、团队介绍等信息以最直观的方式展现,打造酷炫的品牌形象!上线了展示版小程序还支持腾讯视频链接,且在 wifi 状态下支持自动播放,身为音乐机构怎么能少了这个体现专业性的时刻呢!
● 在线预约+客户信息的收集与管理
灵活使用留言表单,可以实现在线预约或是客户信息收集与管理,得到譬如用户产品偏好、消费能力等一系列用户行为信息。帮助企业摸清用户的购买心理,从而不断对产品结构、活动力度等进行优化与调整。打造私域流量的利器,你值得拥有!
● 在线客服
在线客服作为售前售后的重要一环,亦可帮助企业提升用户体验。
● 关联公众号
小程序作为流量获取的重要阵地,当然也要发挥它的引流作用,上线了小程序自带“扫码关注公众号”的功能组件,开启后可以自由配置引流入口。快用它给你的公众号导流吧!
以上,就是上线君为小伙伴们奉上的音乐机构如何玩转小程序的不完全攻略啦!下一期,你还想看哪个行业的解决方案?可以关注上线了公众号(sxl-cn)留言告诉上线君哦,一定满足!