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IT168:战疫情 | 上线了发布“无接触”在线获客和经营方案! - 媒体报道 - 上线了sxl.cn本文转载自 IT168,原文地址:http://software.it168.com/a2020/0214/6140/000006140379.shtml
当前肺炎疫情严峻,为了尽快结束这场阻击战,各地已陆续实行延后开工、居家办公、限制出行的举措。想在短期之内获得线上流量,这对于依赖线下场景、线上流量空白或占比少的企业来说,是一个不小的难题。
为了解决这一问题,在线建站和小程序开发 SaaS 平台「上线了 SXL.CN」,精心整理出一份“无接触”在线获客和经营教程,理论与实战相结合,帮助商家共克时艰。
一、微信 10 亿潜在流量,如何获取?
疫情期间,朋友圈发布的动态、微信消息和活跃度,都高于平日,侧面反映出微信是当前较大的流量聚集地之一。
为了抓住微信中潜在的流量,有人选择朋友圈九宫格刷屏、微商营销模式,但是这样的做法很容易被屏蔽拉黑,结果适得其反。越来越多的人开始选择日活超过 3 亿的微信小程序。
从 0 到 1 的流量,从何而来?
打个比方,社区附近的药店,想制作一个电商小程序,预售口罩、酒精等防疫用品。可以这样做:
1、选用「上线了」电商小程序,制定线上防疫营销方案,设置营销 Banner 、优惠券、商品分类、拼团、文章等内容。
2、如今正是急缺口罩的时候,药店通过微信朋友圈、微信好友、微信群转发小程序,可以轻松为小程序导流;
3、访客进入小程序后,被小程序的推广弹窗、轮播营销图、优惠券等广告位吸引,直接进入“防疫用品”专区,进行快速转化;
(图示为上线了小程序编辑器搭建的预览效果,并非真实效果)
4、如果药店本身有公众号,还可以关联小程序和公众号,互相导流。
从 1 到 10 的流量,怎么增长?
身处疫情重灾区武汉的“阳一买菜”,通过超级云名片小程序,为武汉地区居民提供了生活物资保障和贴心的服务。
1、通过朋友圈营销,快速吸引流量进入小程序;
2、进入小程序后,基于推广弹窗、公告,首页文字说明、视频介绍,很好地向大家展示了小程序提供的主要服务;
3、为了提供便捷温馨的服务,“阳一买菜”合理地利用了产品分类、商品详情页、在线客服系统,引导在线预订;
如果在线客服没有及时回复消息,也不必担心,直接通过对话框上方的按钮,拨打电话或添加微信一样可以建立联系;
此外,“阳一买菜”还推出会员卡充值、分销服务,尽力为大家提供实惠。在这个特殊的时期,坚持在第一线保障人民生活所需都是值得尊敬的!
二、广阔的公域流量,如何抓住?
除了微信,以微博、百度、头条为代表的热点资讯话题平台,也是广大流量的聚集地。但是各大平台都有自己的相关规则,微信号、微信二维码、手机号等联系方式是默认不被允许的。为了将公域流量顺利地转化为私域流量,我们还能怎么做?
产出优质内容吸引用户,引导至网站着陆页,构建私域流量。
做私域流量为什么非得建立一个网站?
网站不仅仅是展示公司介绍、业务范围、成功案例,还是传递产品理念、品牌故事的“权威途径”,有利于保护品牌。
更重要的是,将不同渠道吸引过来的精准流量转化为自有用户,甚至是忠实用户,是建构私域流量不可或缺的一部分。
有了网站,如何进行渠道优化?
「上线了」网站后台自带数据分析功能,从访问时间、设备、访问入口、7 天内阅读量最多的文章等维度,来帮助企业提高网站质量、优化推广方向。
最后,与其在家一筹莫展,不如好好利用线上流量高度聚集的黄金时间,火速搭建一个小程序或网站,开启在线获客模式。我们坚信,这场战“疫”,即将胜利!
上线了是谁?
「上线了 SXL.CN」,是专注于自助建站与小程序开发的 SaaS 平台,隶属于上海鲸科信息科技有限公司,海外版为 Strikingly。通过简单易用的在线工具,帮助互联网时代的创业者建立品牌、拥有客户、经营生意。2019 年入选腾讯 SaaS 加速器首期成员。
转载请注明出处。