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如何扩大销售收入?教你拓宽销售渠道 - 建站知识 - 上线了sxl.cn随着科技的进步,营销从业者可以使用的辅助工具是越来越多了,但这反而让很多营销人员不知所措。究竟要选择哪个销售渠道才可以把品牌的产品以及服务推广给更多的客户呢?我想,扩大销售渠道,“多渠道营销”或许才是较佳的解决办法。
通过不同的销售渠道,品牌可以接触到不同类型的消费者,也可以增加企业的曝光,营造良好的品牌形象。今天这篇文章就将告诉大家如何利用好销售渠道,扩大销售收入!
文章概要:
销售渠道代表着品牌贩卖产品的不同平台。将品牌提供的产品以及服务放置于不同的经销平台,品牌可以接触到拥有不同消费习惯的客户,迎合他们的实际需求。
一、销售渠道种类
销售渠道主要可以分为线上平台与线下商铺。
(1)线下
线下商铺主要有品牌直销店,它无需借助任何中间商,公司将直接把产品交付给客户。品牌直销店有利于商家打造独特的品牌形象,保护品牌价值。但如果只开设直销店,销售渠道会变得非常狭窄,为带来很多限制。因此,就可以选择超市、大卖场、便利店以及百货公司作为代理为品牌销售,扩大品牌的销售渠道,增加品牌在实体店铺中的存在感。
一些公司会选择直接向他们的客户进营销售,这叫做“直销”。而另一些公司则会选择借助代理商作为中间人,间接进行产品的销售,这种行为属于“授权经销”。究竟是选择直接销售还是寻找其他经销商帮助代理,取决于不同公司的销售策略。
销售渠道一般由销售产品的公司来建立。无论是直销公司还是代理商都希望能够尽快将产品送到消费者的手中,那么他们就需要扩大销售渠道来接触到更多的消费者。
(2)线上
网络销售渠道大体上可以分为品牌网站、社交媒体。品牌需要有一个自己的线上商店,方便顾客查看产品的相关资讯以及进行产品的购买。
如果你还没有自己的线上网站,那么我建议你立刻去「上线了sxl.cn」建立一个属于自己的品牌网站。只需选个模板再添加需要的功能版块就好了,几分钟就能搭建完成。
(本展示页所提供的模板及元素仅供展示功能效果,未经授权不得应用于其他用途)
同时,你还可以开设一些社交媒体来扩大品牌的销售渠道,比如微博、抖音、快手、微信公众号、小红书等等。在社交媒体上,我们可以跟客户进行直接对话,更好地了解他们的需求,为他们提供更佳的服务,做好社交媒体营销。
二、“多渠道营销”注意事项
(1)店铺布局
无论是线上平台还是线下商铺,让消费者能够快速锁定值得关注的产品是非常关键的。比如,在线下直销店,商家可以把特价商品放到最靠近店铺入口的货架上,这样无论是路过的顾客还是进店的顾客都可能关注到这类商品。
把这个方法用到网络销售上也是一样的,主打商品要放在首页banner,尽量显眼吸睛。另外,当做社交媒体促销的时候,品牌可以把促销资讯放在社交媒体上比较显眼的地方,比如品牌介绍、或置顶微博中。
(2)保持品牌的一致性
不同的平台会有不同的使用者以及不同的使用习惯。比如,微信公众号主要是文字内容,但不宜过长;微博以短文字和图片为主,越吸引人的图片收到的回馈越好。
尽管品牌需要根据不同平台的特性对于品牌的营销行为进行修正,但是需要在所有销售渠道保持一致的品牌形象。那么要如何保持品牌的一致性呢?你可以使用一样的语调,统一的图片类型等。一致的表达会让客户在不同的平台体验到熟悉的品牌调性。
「上线了」建站平台为用户们提供了很多案例,新手可以根据自己想要的风格以及业务需求进行选择!点击下方图片查看高质量网站案例。
(3)在实践中不断调整
一旦开始长期运营品牌,就会得到来自多方不同的反馈意见。商家可以结合这些建议对目前的销售模式进行调整,努力满足消费者的需求,达到某种程度上的平衡。另外,线上的销售渠道还可以利用大数据的优势不断收集资料进行分析,更加深入地了解品牌的消费者,以提高他们的下单率。
「上线了」建站系统就自带粉丝运营、数据分析功能,方便你了解分析,洞察网站数据。还能让你开启商品评价系统,收集客户反馈。
总结:对于创业公司来说,首先要扩大品牌的直接销售渠道,使得品牌与客户能够有效地联系起来。随着网络销售的蓬勃发展,建立属于品牌自己的企业网站至关重要!
「上线了sxl.cn」是一个专注自助建站与小程序开发的SaaS平台,针对众多行业提供多套小程序模板,目前已经帮助三百多万没有技术和设计基础的用户,通过上线了一键生成网站或小程序,快速建立品牌、获取客户、经营生意。2019年8月入选腾讯SaaS加速器首期成员。
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