')}.navbar-light .navbar-text{color:rgba(0,0,0,.5)}.navbar-light .navbar-text a,.navbar-light .navbar-text a:focus,.navbar-light .navbar-text a:hover{color:rgba(0,0,0,.9)}.navbar-dark .navbar-brand,.navbar-dark .navbar-brand:focus,.navbar-dark .navbar-brand:hover{color:#fff}.navbar-dark .navbar-nav .nav-link{color:hsla(0,0%,100%,.5)}.navbar-dark .navbar-nav .nav-link:focus,.navbar-dark .navbar-nav .nav-link:hover{color:hsla(0,0%,100%,.75)}.navbar-dark .navbar-nav .nav-link.disabled{color:hsla(0,0%,100%,.25)}.navbar-dark .navbar-nav .active>.nav-link,.navbar-dark .navbar-nav .nav-link.active,.navbar-dark .navbar-nav .nav-link.show,.navbar-dark .navbar-nav .show>.nav-link{color:#fff}.navbar-dark .navbar-toggler{color:hsla(0,0%,100%,.5);border-color:hsla(0,0%,100%,.1)}.navbar-dark .navbar-toggler-icon{background-image:url('data:image/svg+xml;charset=utf-8,')}.navbar-dark .navbar-text{color:hsla(0,0%,100%,.5)}.navbar-dark .navbar-text a,.navbar-dark .navbar-text a:focus,.navbar-dark .navbar-text a:hover{color:#fff}.card{position:relative;display:flex;flex-direction:column;min-width:0;word-wrap:break-word;background-color:#fff;background-clip:border-box;border:1px solid rgba(0,0,0,.125);border-radius:.25rem}.card>hr{margin-right:0;margin-left:0}.card>.list-group{border-top:inherit;border-bottom:inherit}.card>.list-group:first-child{border-top-width:0;border-top-left-radius:calc(.25rem - 1px);border-top-right-radius:calc(.25rem - 1px)}.card>.list-group:last-child{border-bottom-width:0;border-bottom-right-radius:calc(.25rem - 1px);border-bottom-left-radius:calc(.25rem - 1px)}.card>.card-header+.list-group,.card>.list-group+.card-footer{border-top:0}.card-body{flex:1 1 auto;min-height:1px;padding:1.25rem}.card-title{margin-bottom:.75rem}.card-subtitle{margin-top:-.375rem}.card-subtitle,.card-text:last-child{margin-bottom:0}.card-link:hover{text-decoration:none}.card-link+.card-link{margin-left:1.25rem}.card-header{padding:.75rem 1.25rem;margin-bottom:0;background-color:rgba(0,0,0,.03);border-bottom:1px solid rgba(0,0,0,.125)}.card-header:first-child{border-radius:calc(.25rem - 1px) calc(.25rem - 1px) 0 0}.card-footer{padding:.75rem 1.25rem;background-color:rgba(0,0,0,.03);border-top:1px solid rgba(0,0,0,.125)}.card-footer:last-child{border-radius:0 0 calc(.25rem - 1px) calc(.25rem - 1px)}.card-header-tabs{margin-bottom:-.75rem;border-bottom:0}.card-header-pills,.card-header-tabs{margin-right:-.625rem;margin-left:-.625rem}.card-img-overlay{position:absolute;top:0;right:0;bottom:0;left:0;padding:1.25rem;border-radius:calc(.25rem - 1px)}.card-img,.card-img-bottom,.card-img-top{flex-shrink:0;width:100%}.card-img,.card-img-top{border-top-left-radius:calc(.25rem - 1px);border-top-right-radius:calc(.25rem - 1px)}.card-img,.card-img-bottom{border-bottom-right-radius:calc(.25rem - 1px);border-bottom-left-radius:calc(.25rem - 1px)}.card-deck .card{margin-bottom:15px}@media (min-width:576px){.card-deck{display:flex;flex-flow:row wrap;margin-right:-15px;margin-left:-15px}.card-deck .card{flex:1 0;margin-right:15px;margin-bottom:0;margin-left:15px}}.card-group>.card{margin-bottom:15px}@media (min-width:576px){.card-group{display:flex;flex-flow:row wrap}.card-group>.card{flex:1 0;margin-bottom:0}.card-group>.card+.card{margin-left:0;border-left:0}.card-group>.card:not(:last-child){border-top-right-radius:0;border-bottom-right-radius:0}.card-group>.card:not(:last-child) .card-header,.card-group>.card:not(:last-child) .card-img-top{border-top-right-radius:0}.card-group>.card:not(:last-child) .card-footer,.card-group>.card:not(:last-child) .card-img-bottom{border-bottom-right-radius:0}.card-group>.card:not(:first-child){border-top-left-radius:0;border-bottom-left-radius:0}.card-group>.card:not(:first-child) .card-header,.card-group>.card:not(:first-child) .card-img-top{border-top-left-radius:0}.card-group>.card:not(:first-child) .card-footer,.card-group>.card:not(:first-child) .card-img-bottom{border-bottom-left-radius:0}}.card-columns .card{margin-bottom:.75rem}@media (min-width:576px){.card-columns{-webkit-column-count:3;column-count:3;-webkit-column-gap:1.25rem;column-gap:1.25rem;orphans:1;widows:1}.card-columns .card{display:inline-block;width:100%}}.breadcrumb{display:flex;flex-wrap:wrap;padding:.75rem 1rem;margin-bottom:1rem;list-style:none;background-color:#e9ecef;border-radius:.25rem}.breadcrumb-item+.breadcrumb-item{padding-left:.5rem}.breadcrumb-item+.breadcrumb-item:before{float:left;padding-right:.5rem;color:#6c757d;content:"/"}.breadcrumb-item+.breadcrumb-item:hover:before{text-decoration:underline;text-decoration:none}.breadcrumb-item.active{color:#6c757d}.pagination{display:flex;padding-left:0;list-style:none;border-radius:.25rem}.page-link{position:relative;display:block;padding:.5rem .75rem;margin-left:-1px;line-height:1.25;color:#007bff;background-color:#fff;border:1px solid #dee2e6}.page-link:hover{z-index:2;color:#0056b3;text-decoration:none;background-color:#e9ecef;border-color:#dee2e6}.page-link:focus{z-index:3;outline:0;box-shadow:0 0 0 .2rem rgba(0,123,255,.25)}.page-item:first-child .page-link{margin-left:0;border-top-left-radius:.25rem;border-bottom-left-radius:.25rem}.page-item:last-child .page-link{border-top-right-radius:.25rem;border-bottom-right-radius:.25rem}.page-item.active .page-link{z-index:3;color:#fff;background-color:#007bff;border-color:#007bff}.page-item.disabled .page-link{color:#6c757d;pointer-events:none;cursor:auto;background-color:#fff;border-color:#dee2e6}.pagination-lg .page-link{padding:.75rem 1.5rem;font-size:1.25rem;line-height:1.5}.pagination-lg .page-item:first-child .page-link{border-top-left-radius:.3rem;border-bottom-left-radius:.3rem}.pagination-lg .page-item:last-child .page-link{border-top-right-radius:.3rem;border-bottom-right-radius:.3rem}.pagination-sm .page-link{padding:.25rem .5rem;font-size:.875rem;line-height:1.5}.pagination-sm .page-item:first-child .page-link{border-top-left-radius:.2rem;border-bottom-left-radius:.2rem}.pagination-sm .page-item:last-child .page-link{border-top-right-radius:.2rem;border-bottom-right-radius:.2rem}.badge{display:inline-block;padding:.25em .4em;font-size:75%;font-weight:700;line-height:1;text-align:center;white-space:nowrap;vertical-align:baseline;border-radius:.25rem;transition:color .15s ease-in-out,background-color .15s ease-in-out,border-color .15s ease-in-out,box-shadow .15s ease-in-out}@media (prefers-reduced-motion:reduce){.badge{transition:none}}a.badge:focus,a.badge:hover{text-decoration:none}.badge:empty{display:none}.btn .badge{position:relative;top:-1px}.badge-pill{padding-right:.6em;padding-left:.6em;border-radius:10rem}.badge-secondary{color:#fff;background-color:#6c757d}a.badge-secondary:focus,a.badge-secondary:hover{color:#fff;background-color:#545b62}a.badge-secondary.focus,a.badge-secondary:focus{outline:0;box-shadow:0 0 0 .2rem rgba(108,117,125,.5)}.badge-danger{color:#fff;background-color:#dc3545}a.badge-danger:focus,a.badge-danger:hover{color:#fff;background-color:#bd2130}a.badge-danger.focus,a.badge-danger:focus{outline:0;box-shadow:0 0 0 .2rem rgba(220,53,69,.5)}.App{display:flex;flex-direction:column}.App>.pageContent{flex:1 1;overflow:auto;padding-top:10px}.navbar-nav{flex-direction:row}.navbar-nav>*{padding-left:10px}.container{width:100%;max-width:1170px;padding-left:15px;padding-right:15px}@media only screen and (min-width:768px){.container{display:flex;flex-wrap:wrap;padding-left:30px;padding-right:30px}.container.dir-column{flex-direction:column}}.eu-cookie-notification-dialog{position:fixed;left:20px;bottom:-300px;padding:15px;width:310px;z-index:10000;font-size:12px;border-radius:4px;box-sizing:border-box;color:#555;background-color:#f4f6f8}.eu-cookie-notification-dialog .notification-title{font-size:14px;font-weight:700}.eu-cookie-notification-dialog .notification-content{padding:12px 0;line-height:1.4;display:inline-block}.eu-cookie-notification-dialog .link-text{margin:0 5px;color:#555;text-decoration:underline}.eu-cookie-notification-dialog .link-text:hover{color:#555}.eu-cookie-notification-dialog .notification-footer{display:flex;align-items:center}.eu-cookie-notification-dialog .common-button{cursor:pointer;color:#fff;font-size:12px;font-weight:700;padding:6px 10px;margin-right:10px;border-radius:4px;text-align:center;letter-spacing:normal;background-color:#4b5056}.eu-cookie-notification-dialog .setting-btn{color:#4b5056;background-color:#fff;border:1px solid #4b5056}.eu-cookie-notification-dialog .cancel-link{cursor:pointer}.eu-cookie-setting-dialog{width:100%;position:fixed;top:50%;left:50%;display:none;padding:20px;z-index:10000;max-width:500px;border-radius:5px;box-sizing:border-box;color:#555;-webkit-transform:translate(-50%,-50%);transform:translate(-50%,-50%);background-color:#f4f6f8;-webkit-animation:slide_in_animation .3s ease-in-out;animation:slide_in_animation .3s ease-in-out}.eu-cookie-setting-dialog .setting-title{font-size:14px;font-weight:700}.eu-cookie-setting-dialog .setting-item{display:flex;margin-top:20px;align-items:flex-start}.eu-cookie-setting-dialog .item-content{font-size:12px;margin:0 8px}.eu-cookie-setting-dialog .cookie-checkbox{cursor:pointer}.eu-cookie-setting-dialog .cookie-checkbox.necessary{cursor:not-allowed}.eu-cookie-setting-dialog .item-label{line-height:1;font-weight:700}.eu-cookie-setting-dialog .item-text{margin-top:5px;line-height:1.5}.eu-cookie-setting-dialog .setting-footer{margin-top:20px;text-align:right}.eu-cookie-setting-dialog .save-btn{cursor:pointer;color:#fff;font-size:12px;font-weight:700;padding:8px 10px;border-radius:4px;display:inline-block;letter-spacing:normal;background:#4b5056}.eu-cookie-setting-mask{position:fixed;display:none;top:0;left:0;width:100%;height:100%;z-index:10000;cursor:pointer;background:rgba(0,0,0,.4);-webkit-animation:slide_in_animation .2s ease-in-out;animation:slide_in_animation .2s ease-in-out}@-webkit-keyframes slide_in_animation{0%{opacity:0}to{opacity:1}}@keyframes slide_in_animation{0%{opacity:0}to{opacity:1}}.rtl-layout .eu-cookie-notification-dialog{right:20px;left:auto;text-align:right}.rtl-layout .eu-cookie-notification-dialog .common-button{margin-right:0;margin-left:10px}.rtl-layout .eu-cookie-setting-dialog-wrapper{text-align:right}.rtl-layout .eu-cookie-setting-dialog-wrapper .setting-footer{text-align:left}@media only screen and (max-width:520px){.eu-cookie-notification-dialog{width:100%;left:0}.rtl-layout .eu-cookie-notification-dialog{left:auto;right:0}}.irkojW{padding-bottom:60px;padding-top:30px;border-top:2px solid #dddfe8;margin-top:30px;font-size:13px;line-height:1.75;color:#a6a8bf}.irkojW.dark{background:#202438;border-top:none;margin-top:0;padding-top:60px}.irkojW.dark .monster{opacity:.5}.irkojW .footer-row{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;-webkit-align-items:top;-webkit-box-align:top;-ms-flex-align:top;align-items:top;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between}.irkojW .footer-col{display:inline-block;vertical-align:top;min-width:140px;margin-bottom:20px}@media only screen and (min-width:768px){.irkojW .footer-col.right{text-align:right}}.irkojW .footer-col img{display:inline}.irkojW .footer-col a{color:inherit;cursor:pointer}.irkojW h5{margin:0;font-size:inherit}.irkojW hr{margin-top:0}.irkojW .footer-show-qr{position:relative}.irkojW .footer-show-qr img{display:none;background:#fff;position:absolute;bottom:100%;margin-bottom:2px;left:0;padding:20px;border:1px solid #a6a8bf}.irkojW .footer-show-qr mip-img{max-width:100px}.irkojW .footer-show-qr mip-img img{display:block;bottom:auto}.irkojW .footer-show-qr:hover{color:#404458}.irkojW .footer-show-qr:hover img{display:block}.iDJCiE{height:66px}.lWSEr{background:0 0;padding:0;margin-bottom:50px}.lWSEr.narrow-nav{margin-bottom:0}.lWSEr.narrow-nav .navbar{border-bottom:none;padding:15px 0}.lWSEr.sticky-nav{position:fixed;z-index:100;background:#fff;width:100%;top:0;box-shadow:0 1px 8px rgba(0,0,0,.2)}.lWSEr .navbar{padding:30px 0 20px;border-bottom:2px solid #606478;width:100%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-wrap:no-wrap;-ms-flex-wrap:no-wrap;flex-wrap:no-wrap;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between}.lWSEr .navbar-nav{margin-right:0;margin-left:auto;text-align:right}.lWSEr amp-sidebar .navbar-nav .nav-item{display:block;padding-left:40px;padding-right:40px;text-align:left;line-height:40px}.lWSEr amp-sidebar .navbar-nav .nav-item:last-child{padding-right:40px}.lWSEr .navbar-brand,.lWSEr .navbar-light .navbar-brand{color:#7040aa;font-family:"segoe ui","PingFang SC","Microsoft YaHei",微软雅黑,STXihei,华文细黑,sans-serif;text-transform:uppercase;font-weight:700;font-size:16px}.lWSEr .navbar-brand:hover,.lWSEr .navbar-light .navbar-brand:hover{color:#7040aa}.lWSEr .navbar-label{vertical-align:middle}.lWSEr .navbar-nav{color:#404458;vertical-align:middle;display:block}.lWSEr .navbar-nav .nav-link{padding:5px;margin:-5px}.lWSEr .navbar-nav .nav-item{display:inline-block;vertical-align:middle;font-weight:700;font-size:14px;padding-left:25px}@media (max-width:1180px){.lWSEr .navbar-nav .nav-item{padding-left:21px}}@media (max-width:1080px){.lWSEr .navbar-nav .nav-item{padding-left:18px}}@media (max-width:980px){.lWSEr .navbar-nav .nav-item{padding-left:15px}}.lWSEr .navbar-nav .nav-item a:not(.btn){color:inherit}.lWSEr .navbar-nav .nav-item a:not(.btn):hover{color:#9060cc}.lWSEr img.navbar-logo{max-height:25px;margin:0 4px;display:inline}.lWSEr img.navbar-logo.sxl{max-height:30px}.lWSEr .mobile-show{display:none}@media only screen and (max-width:767px){.lWSEr{margin-bottom:30px}.lWSEr .mobile-hidden{display:none}.lWSEr .mobile-show{display:block}}.fARdgy{height:100%;padding-left:25px;margin-top:-20px}.fARdgy .sticky-inner{padding-top:20px;padding-bottom:40px}.fARdgy .sticky-inner .sidebar-post{margin-top:-5px;margin-bottom:20px}.fARdgy .sticky-inner .sidebar-post a{color:#86889a}.fARdgy .sticky-inner .sidebar-post .sidebar-post-title{margin-top:5px;font-size:14px;line-height:1.5}.fARdgy .sticky-inner .sidebar-post .post-image{margin-top:5px;width:33.33%;float:left;margin-right:10px}.fARdgy .sticky-inner .tag{color:#9060cc;font-size:13px;line-height:1.8;display:inline-block;margin-right:10px}.fARdgy .sticky-inner .tag:hover{-webkit-text-decoration:underline;text-decoration:underline;color:#9060cc}.fARdgy .sticky-inner .tag .tag-count{font-size:.75rem;margin-left:3px;opacity:.5}@media only screen and (max-width:767px){.fARdgy{padding-left:0}.fARdgy .sidebar-post{clear:both}.fARdgy .sidebar-post img{margin-bottom:20px}}body,html{min-height:100%;background:#fff}.dwTHlo{color:#404458;font-family:"segoe ui","PingFang SC","Microsoft YaHei",微软雅黑,STXihei,华文细黑,sans-serif}.dwTHlo .clearfix::after{content:"";clear:both;display:table}.dwTHlo::selection{background:rgba(183,154,218,.99);color:#fff;text-shadow:none;opacity:1}.dwTHlo::-moz-selection{background:rgba(183,154,218,.99);color:#fff;text-shadow:none;opacity:1}.dwTHlo p{line-height:1.75;margin-bottom:1.25rem}.dwTHlo img{max-width:100%;display:block;border-radius:2px}.dwTHlo a{color:#1bb0e6}.dwTHlo a:hover{color:#1fccff}.dwTHlo hr{border:none;border-top:1px solid #c6c8d8;height:0;outline:0;box-shadow:none;margin:20px 0}.dwTHlo .btn,.dwTHlo .btn.btn-primary{color:#fff;background:#93b719;border:none;font-weight:700}.dwTHlo .btn.btn-primary:active,.dwTHlo .btn.btn-primary:focus,.dwTHlo .btn.btn-primary:focus:active,.dwTHlo .btn.btn-primary:hover,.dwTHlo .btn.btn-primary:hover:active,.dwTHlo .btn:active,.dwTHlo .btn:focus,.dwTHlo .btn:focus:active,.dwTHlo .btn:hover,.dwTHlo .btn:hover:active{background:#a5cd1c;outline:0;box-shadow:none;color:#fff}.dwTHlo .display-3{line-height:1.1;font-size:3.2em}@media (max-width:1023px){.dwTHlo .display-3{font-size:2.8em}}@media (max-width:727px){.dwTHlo .display-3{font-size:2.4em}}.dwTHlo .page-link{color:#1bb0e6}.dwTHlo .page-link:hover{color:#1fccff;background:#fff}.dwTHlo .page-link:focus{box-shadow:none}.dwTHlo h1,.dwTHlo h2{font-weight:300;line-height:1.1}.dwTHlo h1.smallcaps,.dwTHlo h2.smallcaps,.dwTHlo h3.smallcaps,.dwTHlo h4.smallcaps,.dwTHlo h5.smallcaps,.dwTHlo h6.smallcaps{font-size:14px;text-transform:uppercase;-webkit-letter-spacing:1px;-moz-letter-spacing:1px;-ms-letter-spacing:1px;letter-spacing:1px;font-weight:400;color:#86889a;font-family:"segoe ui","PingFang SC","Microsoft YaHei",微软雅黑,STXihei,华文细黑,sans-serif;margin-bottom:20px}.dwTHlo .pageContent{margin-bottom:50px}.dwTHlo .pageContent.noFooter{margin-bottom:0}.dwTHlo .badge,.dwTHlo a.badge-secondary{background:0 0;color:#9060cc;border:1px solid #9060cc;font-weight:400;margin-right:4px;margin:0 4px 4px 0;padding:.5em .8em}.dwTHlo .badge a,.dwTHlo a.badge-secondary a{color:inherit}.dwTHlo .badge:hover,.dwTHlo a.badge-secondary:hover{color:#fff;background:#9060cc}.dwTHlo .badge:active,.dwTHlo .badge:focus,.dwTHlo .badge:focus:active,.dwTHlo a.badge-secondary:active,.dwTHlo a.badge-secondary:focus,.dwTHlo a.badge-secondary:focus:active{color:#fff;background:#9060cc;box-shadow:none}.dwTHlo .badge.big,.dwTHlo a.badge-secondary.big{padding:.9em 1.6em;font-size:100%;border:2px solid #9060cc;font-weight:700}.dwTHlo .tag-header{background:#9060cc;color:#fff;padding:20px 30px;border-radius:2px;margin-bottom:40px}.dwTHlo .tag-header a{color:inherit;-webkit-text-decoration:underline;text-decoration:underline}@media only screen and (max-width:767px){.dwTHlo .tag-header{padding:15px 20px}.dwTHlo .tag-header h1{font-size:1.5em}}.dwTHlo .dark-footer-container{background:#202438}.dwTHlo .mobile-show{display:none}@media (max-width:768px){.dwTHlo .mobile-show{display:block}.dwTHlo .mobile-hide{display:none}}.dwTHlo .mobile-hide .banner a.banner-link{border-radius:0 0 6px 6px}.iCIxVg a.banner-link{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;background:linear-gradient(135deg,#7c40cc,#5433af 30%,#5792ff 90%,#67b2ff 100%);color:#fff;padding:24px;margin-bottom:40px;border-radius:4px;-webkit-transition:.1s all;transition:.1s all;opacity:.88}@media (max-width:600px){.iCIxVg a.banner-link{padding:18px 20px}}.iCIxVg a.banner-link:hover{-webkit-text-decoration:none;text-decoration:none;opacity:1;color:#fff}.iCIxVg .left{width:80%}.iCIxVg .right{width:15%;text-align:right;font-size:180%;line-height:16px}@media (max-width:400px){.iCIxVg .right{display:none}}.bpGihR .subtitle{color:#9060cc;margin-bottom:10px;margin-top:5px;font-size:12px;text-transform:uppercase;-webkit-letter-spacing:1px;-moz-letter-spacing:1px;-ms-letter-spacing:1px;letter-spacing:1px}.bpGihR .subtitle a{color:#9060cc;-webkit-text-decoration:underline;text-decoration:underline}.iOvbDG{margin-bottom:60px;border:none;border-radius:0;padding:0 0 50px 0;border-bottom:1px solid #dddfe8}@media (max-width:1023px){.iOvbDG{margin-bottom:45px;padding:0 0 40px 0}}.iOvbDG .card-body{padding:0}.iOvbDG .card-title{margin-bottom:20px;font-size:2.6em;-webkit-letter-spacing:-1px;-moz-letter-spacing:-1px;-ms-letter-spacing:-1px;letter-spacing:-1px;line-height:1.1;font-weight:300;color:#202438}.iOvbDG .card-title a{color:inherit}.iOvbDG .card-title a:hover{-webkit-text-decoration:none;text-decoration:none;color:#9060cc;-webkit-transition:.2s color ease-Out;transition:.2s color ease-Out}@media (max-width:1023px){.iOvbDG .card-title{font-size:2.3em}}@media (max-width:727px){.iOvbDG .card-title{font-size:1.8em}}.iOvbDG .post-image-wrapper{max-height:280px;overflow:hidden;margin-bottom:20px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center}.iOvbDG .post-image-wrapper a{width:100%;display:block}.iOvbDG .post-image-wrapper .post-image{max-width:800px}@media (max-width:1023px){.iOvbDG .post-image-wrapper{max-height:220px}}@media (max-width:727px){.iOvbDG .post-image-wrapper{max-height:180px}}.iOvbDG .post-image-wrapper .gatsby-image-wrapper,.iOvbDG .post-image-wrapper img{box-shadow:0 0 2px rgba(0,0,0,.1)}.iOvbDG.sm{border-bottom:none;margin-bottom:20px}.iOvbDG.sm .card-title{margin-bottom:10px;font-size:1.8em;line-height:1.25}@media (max-width:1023px){.iOvbDG.sm .card-title{font-size:1.5em}}@media (max-width:727px){.iOvbDG.sm .card-title{font-size:1.5em}}.iOvbDG.sm .post-image-wrapper{max-height:160px;margin-bottom:10px}@media (max-width:1023px){.iOvbDG.sm .post-image-wrapper{max-height:140px}}@media (max-width:727px){.iOvbDG.sm .post-image-wrapper{max-height:120px}}.iOvbDG.xs{margin-bottom:25px;padding-bottom:15px}.iOvbDG.xs .card-title{font-size:1.4em;line-height:1.25;-webkit-letter-spacing:0;-moz-letter-spacing:0;-ms-letter-spacing:0;letter-spacing:0;font-weight:400;margin-bottom:10px}.iOvbDG.xs:last-child{border-bottom:0;margin-bottom:0;padding-bottom:0}.iOvbDG.xs .post-image-wrapper{width:100px;margin-bottom:8px;position:relative}.iOvbDG.xs .post-image-wrapper .gatsby-image-wrapper{max-width:100px}.iOvbDG.no-margin{padding-bottom:0;border-bottom:0;margin-bottom:0}.iOvbDG.no-border{border:none}@media (min-width:500px){.iOvbDG.float .post-image-wrapper{float:left;min-width:160px;margin-right:25px}}.isHHHu a.banner-link{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;background:linear-gradient(135deg,#7c40cc,#5433af 30%,#5792ff 90%,#67b2ff 100%);color:#fff;padding:24px;margin-bottom:40px;border-radius:4px;-webkit-transition:.1s all;transition:.1s all;opacity:.88}@media (max-width:600px){.isHHHu a.banner-link{padding:18px 20px}}.isHHHu a.banner-link:hover{-webkit-text-decoration:none;text-decoration:none;opacity:1;color:#fff}.isHHHu .left{width:80%}.isHHHu .right{width:15%;text-align:right;font-size:180%;line-height:16px}@media (max-width:400px){.isHHHu .right{display:none}}.isHHHu .logo{max-width:100px;max-height:30px;margin-bottom:10px}.isHHHu .tagline{margin-bottom:20px;font-size:86%;opacity:.75}.bczftW{margin-bottom:40px}.bczftW h1{margin-bottom:20px}.jJsGEv{font-size:18px}.jJsGEv img{margin:0 auto}.jJsGEv .gatsby-image-wrapper,.jJsGEv .gatsby-resp-image-wrapper{margin-top:2rem;margin-bottom:2rem}.jJsGEv blockquote{font-size:150%;border-left:5px solid #7040aa;padding:.5em 1em;margin:40px 0}.jJsGEv blockquote p{margin-bottom:0}.jJsGEv h1,.jJsGEv h2,.jJsGEv h3{margin-bottom:20px}
电子名片服务行业解决方案:一张超级云名片,竟能这样提升服务效率 - 小程序资讯 - 上线了sxl.cn目前,小程序已成为个人与企业品牌推广、产品展示、线索管理的重要途径,并且广泛应用到衣食住行等诸多场景中。
那么,“小程序+生活服务”有哪些具体的创新应用?又能为商家和用户带来哪些便利呢?
本期,片儿姐将通过一系列超级云名片在生活服务场景中的案例,为大家解答:
1.家政服务
过去,传统线下的家政服务模式虽然门槛低,但却难以形成完善的商业模式。
一则,价格体系不完善、服务标准不统一,行业诚信基础薄弱;二则,通过四处张贴广告、散发传单等方式被动等待客户的方式也越来越不适用。
现在,通过小程序的形式将家政服务内容与价格标准化,既有助于家政公司树立规范经营的品牌形象,又为业务线上+线下向客户介绍服务提供便利。
超级云名片生活服务类案例:
· 天天利百加
利百加以超级云名片为平台,经营范围覆盖衣物洗涤、家政保洁、保姆看护等。同时还结合满减优惠、会员卡、分销等营销工具,促进顾客选购服务项目。
结合电商与名片应用,利百加家政服务小程序已基本实现了从售前咨询到下单支付、售后服务贴心的家政服务体系。
2.旅游出行
过去,线上旅游平台、线下旅行社门店是人们规划出行的主要方式。
但是旅游行业竞争日益激烈以及人们对旅游出行的服务水平不断提高,旅游服务者如何有快速抢占游客市场、快速传达旅游产品成为持续发展的关键。
现在,小程序成为旅游行业承接在线旅游平台和线下旅行社门店的重要连接器。
一方面,小程序随用随取,为游客随时定制路线、随时出行提供快捷窗口;另一方面,超级云名片的 CRM 管理能力,也为旅行社构建私域化的流量池提供可能。
超级云名片生活服务类案例:
· 猫途途
猫途途以私人定制、主题旅行为主要服务内容,致力于为游客提供最专业的跟团游和最省心的自由行。
猫途途以图文形式将景点、行程、路线、酒店/餐食等细节清晰展示,顾客只需通过云名片即可快速获取到路线详情,既提升游客服务体验,也为旅行社提升服务效率。
3.商超服务
过去,商场超市是居民采购的重要场所。而随着商超逐渐向大型化、郊外化发展,除了在给顾客带来品类齐全的商品之外,也带来诸如远离居住区、需要驱车前往,商超面积大、品类多,挑选耗费时间,付款人群集中、需排队等问题。
现在,随着新零售概念的提出,通过“线上+线下”营销模式提升购买体验不仅成为大型商超品牌快速转型与发展的需要,也吸引生活服务型商超争相效仿。
超级云名片生活服务类案例:
· 可爱可亲母婴生活馆
可爱可亲是国家商务部首批特许经营的母婴品牌,曾被评为中国品牌 500 强。品牌经营十余年,已形成母婴产品研发销售、网上购物商场等于一体的新型母婴服务机构。
一方面,奶粉、辅食、玩具、洗护等母婴用品种类多、使用频次高、使用周期长,母婴门店启用云名片经营线上商场,可以为妈妈们快速选购节约时间。
另一方面,云名片基于微信生态,也为门店或顾客推荐、分享、咨询母婴用品提供便捷, 从而帮助母婴品牌口碑营销、提升复购率。
4.美容美发
过去,美发行业以门店作为主要的营业场所,派发纸质传单是常见的宣传与揽客形式。
但近年来,受限于距离、服务、价格等诸多原因,传统美发行业也在寻求机会以实现留住老顾客、吸引新客源、提升服务质量。
现在,借助小程序吸引顾客到店也成为美容美发行业常用的销售辅助工具之一。
超级云名片生活服务类案例:
· 发尊名店美容美发
1)将店内各项美发护发套餐内容、价格、效果等以图文直观展示,为顾客选择合适美发服务提供参考。
此时,基于云名片对访客足迹的实时反馈,门店可根据顾客的访问足迹及时推荐美发建议,提升顾客到店消费机率。
2)通过博客功能推送美发相关文章吸引顾客阅读,既提升老顾客复购,也吸引新顾客消费。
3)门店管理人员可借助超级云名片团队管理功能,快速查看员工业绩,帮助实时指导团队工作进度、完善内部管理。
5.汽车美容
过去,私家车数量少,洗车与养护的需求少、要求低。而随着越来越多人使用汽车做为代步工具,人们对汽车美容和养护的要求越来越高。
现在,越来越多的洗车行、汽车美容中心使用小程序提升服务效率与服务水平。
超级云名片生活服务类案例:
· 喜易佳洗车服务
(1)以小程序为载体提供洗车、保养、汽车用品购买等多项服务,顾客可以通过小程序完成服务预约、商品购买等过程。有助于改善洗车行排队洗车、付款的情况。
(2)在页面不同位置展示产品或服务内容以提升服务水平与效率,从而留住回头客、吸引新客户。
例如:通过 banner 页轮播,提示顾客关注优惠活动、服务项目;在首页添加导航按钮,方便新顾客快速到店。
通过上述案例可以看到,小程序无需下载注册的特性为人们随时享受服务提供了极大便利。
超级云名片以小程序为基础,将电商、名片和客户管理等能力集中于一体,为顾客提供便捷服务的同时,更为商家轻松经营、高效管理提供新方法!