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为什么要建设多语言网站?三大优势科普! - 建站知识 - 上线了sxl.cn随着经济全球化的发展,各企业如果想做大品牌,就不能只满足于国内市场。现在越来越多企业开始思考拓宽海外市场了,这是一个很好的思路,不过若想把品牌和业务发展到海外,就要好好利用互联网来为自己造势、引流。所以,至少一个官方网站是不可少的。
而网站要想扩大影响力,获取全球客户,那么就要考虑建立一个多语言网站,让各国用户都能顺利访问并看懂你的品牌、业务。多语言网站有很多优势,主要在于以下4点:
1.提升企业形象
建立一个多语种的网站,可以在客户心中树立起跨国公司的良好印象,客户的信任度、合作欲望也会更高。下图就是个比较成功的多语言网站案例,通过「上线了」https://www.sxl.cn/搭建了中、英语、西班牙文的网站,同步介绍业务,便于企业开拓更广泛的国际市场。
2.获取更多流量
你的网站语种越多,覆盖的人群就越大。试想一下,如果你的网站能让中、英、德、法、日等使用多种语言的人看到,那曝光量和获取的流量肯定要比只有一个中文网站多。而且,搜索引擎(例如google)有各种语种的本地化子站,本地语言的关键词有更多的机会排名在英语关键词前面,你的网站语种越多,从搜索引擎得到的曝光机会也越多。
3.抢占国际新兴市场
据统计,世界上还有约40亿人口无法上网。他们通常受教育程度较低,但随着互联网发展,这些地方的人群也会渐渐开始接触互联网。因此可以想见,对于这类人群来说,母语网站将比英语网站更受欢迎。所以商家尽早建立多语种网站可以提前布局市场,占据先机。
需要注意的是,做多语言网站尽量不要中外文混排,而应该是一个语言对应一种网站版本,这样才能让访客看得舒服。
如何制作这样一个多语言网站呢?首先通过「上线了」制作多个语言版本的独立网站,每个网站采用一种语言。
网站的内容你可以通过“添加新的版块”添加,包括博客、商店、产品展示、相册、自定义应用、留言表单等等。
在网站编辑器左上角的“设置”中找到“多语言”,随后开启语言切换器。再添加需要关联的多个语言版本网站,点击保存即可(这个功能是专业版和企业版用户才能使用哦)。
这样一个多语言网站就生成了。
「上线了」建站系统语言支持简体中文、繁体中文、英文、法文、西班牙文、葡萄牙文、日文等多种类型,如果你也有建立多语言网站的需求,就可以来试试!操作非常简单,跟搭积木差不多,一个网站快的话十分钟就能做好。