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营销网站制作:如何优化跳出率? - 建站知识 - 上线了sxl.cn当你制作好了一个营销网站,如何留住客户就是接下来要考虑的问题了。只有能留住客户的网页才是有效的网页设计,这就需要你了解一个名词——网站跳出率,该名词作为网站营销分析中重要的指标之一,是衡量你的网站是否可以留住客户的重要标准。
网站的跳出率较低时,转化率才会更高,也说明你的网站质量较高。在本文中,我将介绍网站跳出率的一些概念以及如何优化网站跳出率。
文章概述:
- 是什么网站跳出率?它是如何计算的?
- 三种类型的网站带你了解网站跳出率!
- 如何做好网站的跳出率优化?
一、网站跳出率是什么
Bounce rate的直译为跳出率,主要可以概括为当网站的访客点进了一个网站后,只是草略查看网站中的一些资讯,但是没有通过网站的链接做出互动,然后就关闭了网站。对于平均跳出率,在Google Analytic有明确的定义以及计算公式,即:
跳出率 = 单页工作阶段 / 所有工作阶段
相反,离开率就是指当网站访客访问了一个网站后,仍然乐意选择浏览这个网站的其他网站,例如当浏览了A网站后,然后通过网站的出站链接访问了其他的网站内容,进而再浏览其他的网站内容;而离开率的计算方式也与跳出率不同,离开率的计算是基于访客浏览的最后一个网站,因此就会出现没有跳出率的现象。
二、都有哪些类型的网站跳出率较高?
一般来讲,不同类型的网站都会有一个网站跳出率范围,在HubSpot有一个关于不同类型的网站跳出率范围统计:
1.博客网站
由上图可以看出,该类型的网站有较高的跳出率,网站的访客更加倾向于浏览了网站的一个网站后就会离开网站,该现象的出现与用户有很大的联系,因为一般访问博客的网站用户只会选择在一个网站浏览他们所需要的内容,然后就会离开网站,所以该网站的跳出率就会较高。
2.销售型网站
该类型的网站往往会有较低的跳出率,因为对于大多数消费者来讲,他们在浏览了一个产品后,会选择对这个产品的其他内容进行了解,例如同类型产品比较以及该产品的详细介绍等内容,因此该网站的访问者一般会比较乐意花费较多的时间在该网站浏览其他的资讯。
3.服务展示型网站
对于该类型的网站访客来讲,一般访客在查询了一个网站的内容后是无法满足访客的需求的,访客一般会通过搜索引擎的关键字搜索在该网站上查询资讯,他们一般会花费很多时间了解网站的服务内容,所以它的网站跳出率也是较低的。
三、如何做好网站的跳出率优化?
1、提高网站的打开速度
如果网站的打开速度较慢,每多花费一秒的时间打开网站,那么这个客户流失的可能性也就越高,因此你需要找一个尽量流畅可靠的建站平台,能让你的网站能快速打开。在这里我推荐你使用「上线了」免费建站平台,技术团队专业且经验丰富,网页打开流畅不卡顿;全球有三百多万用户,这种经过用户广泛验证的平台,会更加靠谱。
本展示页所提供的模板及元素仅供展示功能效果,未经授权不得应用于其他用途
2、优化手机端的浏览体验
对于当今的网际网络用户来讲,手机端用户占了相当大的一个比例,因为手机端的便捷性,不少人会选择在手机端访问网站,所以优化好手机端的网站浏览体验也是十分重要的。你可以选择上线了建站平台提供的手机端建站功能,还能随时通过上线了APP编辑修改网站,对你不满意的地方做好优化!
3、开启博客导航
有时一个网站内有多个页面,而用户浏览博客时,跳出率会变高。为了降低跳出率,你可以在博客页也添加网站导航栏。上线了建站现已支持添加网站导航菜单到博文页面。该功能开启后,博客文章页顶部将显示网站 Logo 和网站导航栏,方便访客浏览时进而访问其他页面或主站。
这个功能可以大大降低你的部落格网站跳出率。通过在网站添加相关的导航栏,让网站的访客通过这些访问链接了解更多内容,这是提高文章转化率的好选择。
4.让网站更加美观
如果你的网页比较美观,那么访客浏览的意愿也会变强;相反,如果你的网站乱糟糟的很难看,那么访客可能很快就关闭网页了。所以,要注重网页的设计感,版面要简洁、整齐,给访客好的浏览体验。下图「上线了」建站的设计就非常好。
好了,以上就是关于跳出率的基本内容了,想要设计一个低跳出率、让人喜爱的网站,你现在就可以用「上线了」制作一个哦!
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