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小程序的商业模式有哪些?怎么赚钱 - 小程序资讯 - 上线了sxl.cn从微信小程序正式上线到现在,已经诞生出了各种各样的商业变现模式,不同的小程序的商业模式适合不通人群,下面我就跟大家总结一下:
1.组建开发团队
小程序商业价值很高,如果你有充足的资金、时间,那就可以组建一支技术团队来做小程序开发商,可以为客户定制开发,也可以开发好现成的小程序模板供用户使用。这种方法成本高,前期投入大,比较适合大型团队来做,不太适合中小企业和个人。
2.做小程序代理商
这也是目前很常见的小程序赚钱方式。如果你有自己的销售团队,但不懂技术、没有组建技术团队的时间和成本,又想从小程序市场中分一杯羹,那么做小程序代理商就是很好的模式。
代理商从开发者那里低价拿到小程序模板开始代理后,可以配合运营团队,打造比较完善的小程序服务。不仅是代理产品那么简单,还需要懂得新零售解决方案,能够为客户赋能。另外,代理商要想取得客户信任,前提是找对靠谱的小程序开发平台,比如「上线了」小程序制作平台,做出来的案例美观实用,能让你所选的产品拥有很好的竞争力。
3.电商卖货
依托于微信这个十亿多流量的大平台,做电商小程序是非常便利的,而且获客引流也比较容易。一个典型的例子就是拼多多,通过微信社群分享裂变,拼多多获得了海量的用户。
普通商家也可以效仿这种模式,先制作自己的电商小程序(用「上线了」小程序模板可以傻瓜式快速生成,不需要你懂任何技术),然后通过社群分享,以及各种营销工具,包括优惠券、拼团、秒杀等,来营销获客,刺激顾客下单。
4.流量广告变现
除了电商卖货外,广告也是流量变现的一个常见方式,如果你的小程序流量充足,那么就可以在「上线了」小程序中,开启「流量主」广告位模块,实现小程序粉丝点击变现。
总而言之,目前微信小程序的商业价值不断走高,如果你想从小程序市场赚钱,那么就可以考虑这四种方法,从中选择适合自己的商业模式。