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2020年微信小程序都有哪些新功能? - 小程序资讯 - 上线了sxl.cn微信小程序发布已经三年多了,各种小程序类型雨后春笋般涌现,那么微信小程序有哪些呢?目前常见的类型有电商、点餐、生活服务、展示、文章阅读等类型,而我们比较常见的,就是电商类小程序,它为线下传统商家赋予了新的生机。
小程序的各种新功能,给商家提供了很多转型机会。那么功能丰富、又适合新手的微信小程序有哪些平台?常见的有「上线了」,操作简单且模板设计感强,很适合零门槛新手。下面我就给大家详细讲解下在2020年,「上线了」微信小程序有哪些功能。
1.订单数据分析
电商、超级云名片电商版小程序商家来说,如何快速直观了解网店经营状况,一直是重要课题。不过这些难题也渐渐被解决,以「上线了」https://www.sxl.cn/小程序制作工具为例,在“订单”模块新增了营收数据分析,展示营业额、订单数、客单价。商家可以通过时间维度,筛选出 7 天、30 天、全部时间内的相关数据,针对店铺营收状况来调整商品、定价策略和营销活动计划。
2.暗夜模式
微信都推出“夜间模式”了,小程序编辑器自然也需要跟上!打开「上线了」新版小程序编辑器,点击左下角“更多”,即可一键切换成暗色模式,编辑小程序时是不是酷炫了很多?
3.富文本
商品描述需要图文并茂,但过去,小程序的产品详情里只能添加图片,无法通过文字来进行更详细的描述,缺乏灵活度,对于没有设计功底的用户来说,只能干巴巴地上传产品图,对转化效果有一定影响。现在,你可以轻松利用富文本功能,撰写相关文字,达到图文展示的效果,提升转化效率!
4.私域流量运营
商家如何管理好自己的私域流量,留住粉丝?这就需要用到“粉丝运营”功能。小程序会自动根据粉丝行为,为他们打好标签、做好分类。标签介绍如下:
电商版云名片小程序的商家,还可以针对自己的业务类型,手动设置自定义标签。你也能通过此功能,快速筛检出不同销售负责的顾客消费金额、消费频次,来分析各渠道质量优劣、优化空间,科学调整运营方法。
此外还有新版粉丝详情页,可根据粉丝访问小程序的来访情况,帮助你分析粉丝活跃度和意向程度;通过查看团队成员的跟进记录,便于复盘和回溯;通过查看团队成员与粉丝之间的在线聊天记录,清晰了解沟通全过程,有利于优化销售话术,提高销售成功率。
5.直播
年初微信就推出了小程序直播功能,商家怎么开通这个功能呢?你可以在「上线了」小程序编辑器左侧【应用中心】里,你可添加“直播”功能,如下图所示:
添加成功后,将跳转到【营销中心-直播】页面,点击【创建直播】。然后根据引导将【小程序直播权限】授权给「上线了」完成授权。
小程序的功能越来越丰富,对于还没有使用小程序的商家来说,再不跟上这波更新,就会在同行竞争中落后。所以,要想让自己更有竞争力,就得跟上互联网潮流,学会用小程序开展各项业务!具体要求和教程你可以查看这里。
本文章由【上线了】原创,未经授权,禁止转载。