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市场营销教程:如何找准目标市场并营销 - 建站知识 - 上线了sxl.cn文章摘要:
在过去的2020年里,因为新冠疫情的影响,许多朋友中止或暂停了他们的商业计划,现在已经到了2021年了,很多地方疫情都得到了一定的缓解,有的朋友就想要继续开始他们的商业计划,那么在开始之前,可以学习下市场营销方面的内容,为你的创业提供帮助。
1.目标市场是什么
本文要讲的主要是关于目标市场的内容,目标市场是指企业要决定进入的市场,在一定时间内,会围绕这个市场的相关资讯和属性进行商业活动,而所有相关资讯中重要的就是目标用户,他们是你的直接受众,那么目标用户又是什么呢?
目标用户又称为目标受众、目标群体,是一个营销活动所作为目标的人口群体。目标用户可以有很多群体分类,可以是某一个人口群体,如年龄组、性别、婚姻状况等等,也可以是兴趣、行为。常见目标用户有青少年、女性、单身等等。目标用户也可以包括几个不同的人口群体,比如所有20到30岁的男性。
营销过程也可以计划如何对待其他非目标群体。决定一个产品或服务的适当目标群体是市场调查中很重要的一部分。不了解自己的目标用户会造成一个超额低效力的营销活动,所以你要了解用户群体,提高转化率。
2.如何定位目标市场并开展营销
相信你看完了上述定义后,对目标市场也有一定的了解了,那么接下来就简单地讲解一下如何选择目标市场并开展营销。
(1)确定需求
首先,我们应该为商业计划设定一个目标,比如说公司在一定时间内的盈利率,或者市场占有率等。
举个例子,你的公司是生产食品饮料中的婴儿辅食,那么就应该将目标确定为像“两年内占据百分之多少的市场份额、每年的盈利达到多少等”,然后我们就可以将目标市场设定为婴幼儿市场,受众为孩子的家长,可以直接排除年轻人市场,这样定位更加准确。我们在选择目标市场时就应该像这样有的放矢,确定好一个目标后才选择。
如果不知道如何确定用户需求,那么你也可以用「上线了」建立一个网站,在网站上用“自定义表单”做问卷调查,了解客户想法。
(2)针对目标用户
我们确定好目标需求并选择好目标市场后就了解了所要营销的目标用户了,这时应该针对目标用户进行个性化定制,以参考的要素有很多种,比如可以针对性别、年龄、受教育程度、市场规模等,针对这些因素进行市场区隔,可以进一步的锁定目标受众。
当然,上述主要是对目标市场的受众属性进行调研,我们还需要对目标市场的法律法规、民俗风情、文化传统的内容有一定的了解,以避免引起消费者的误会或者对社会造成恶劣影响,在针对目标用户进行营销时,这些资讯至关重要。
(3)差异化营销
上文已经告诉了你如何找到目标市场,那么定位到目标市场后,如果忽视市场区隔的差异性,只想用一种产品就满足整个市场还是比较难的,针对这种情况,公司进行目标用户分析后就可以开始差异化营销了。
差异化营销就是将公司产品与定位到的目标用户进行匹配,对症下药,可以有效提高产品的综合实力,如果条件允许的话,也可以考虑针对目标用户进行一对一私人定制化,将差异化营销做到极致,客户自然会选择你们家的产品。
通过上述方法,就可以针对目标市场做一个基础的定位了,那么找到目标市场后,如何进行营销呢?
你可以建设一个企业品牌网站,这是因为网站的表现形式多样,可以搭载包括文字、视频、图片在内的多种形式,让你的企业更具个性。此外「上线了」建站系统还可以添加在线商城、博客、自定义表单等版块,让客户能够在线下单,并且企业能与客户建立更紧密的联系。
有了网站后,你还要做好网站推广,让更多人看到你。SEO是提升网站曝光率的重要手段,可以通过设置网站的标题、描述、关键词,给网站增加友情推广链接;给网站图片添加文字描述;多发一些原创高质量内容等,这些都是提高搜索排名的方法。此外你可以在网站中放入自己各个媒体平台的按钮链接,让用户能多方位了解自己,让网站带来的互联网流量转为企业私域流量。
总之,企业做市场营销并不难,一个企业官方网站会是市场营销的好帮手,即使不懂技术,你也可以用上线了建站系统快速制作一个网站,只需选个模板再稍加编辑就好!
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