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名片小程序数码行业解决方案:一张超级云名片,导流变现没烦恼! - 小程序资讯 - 上线了sxl.cn前不久,苹果发布会携 iPhone11 霸占各类热搜;华为紧跟其后推出 mate30,火速占尽互联网头条。
不仅是手机的营销,近几年,各类数码 3C 产品的营销模式也逐渐从线下向线上转型。
根据《2019 下沉市场用户调研报告》显示,63.4% 的用户偏爱线上购物,月均网购 5.8 次。
不同于苹果、华为等大品牌“全网通杀”的营销策略,传统的数码产品销售人要如何高效率、低成本地开辟线上营销渠道,实现引流与变现呢?
本期,片儿姐为大家整理了以下数码产品相关案例,看他们是如何借助云名片实现营销转型的。
01.惠威音响乐清店
惠威专注于音响产品研发与制造,以各类高品质的电声产品享誉业界。经过 27 年的高速发展,惠威已发展成为世界知名音响制造公司,以专业的技术和产品,并屡获国际大奖。
以超级云名片为营销工具,惠威音响乐清店开辟线上营销通道,实现线上销售线下产品。
借助小程序中快捷按钮、产品分类等页面布局,轻松解决数码产品品类多、型号多等问题,为顾客快速选购产品型号提供便利。
值得传统数码产品经营者借鉴的是,惠威还在云名片中添加线下实体门店的导航按钮,提升了线下门店的线上拓客能力。
02.蓝超智能影音
蓝超智能影音提供家庭影音、私人影院声学设计、音视频调试以及器材销售等于一体的专业化服务。
除了拥有 200 平的线下智能影音体验馆,蓝超借助云名片快速链接潜在用户,构建了线上线下结合的新零售模式。
潜在顾客进入到云名片中可快速了解产品型号等信息,并向商家发送具体产品链接咨询,为商家快速了解需求、及时应答提供便捷。
借助云名片中产品展示与线上咨询引导到店,蓝超智能影音以线下体验馆为主,线上云名片为辅,提升整体产品营销能力。
03.新珑音响
新珑音响以建立世界音响品牌为目标,正逐步成长为专业娱乐扩声系统的知名品牌。
目前,新珑音响已拥有占地面积高达 3500 平的运营总部和遍布全国 30 多个省市自治区的销售网格。
除了不断扩展线下销售渠道,新珑音响还借云名片为销售赋能。以云名片在产品展示能力与客户管理能力为优势,销售人员能快速获取访客动态做应答与跟进。
此外,销售管理人员可在云名片中实时跟进成员进度并做及时指导,进一步提升团队整体营销水平。
从上述几个案例可以看到,作为一款为销售人员赋能的工具,云名片成为链接顾客、产品与销售的媒介。
除此之外,将云名片与公众号组合营销,也成为越来越多数码产品推广与引流的重要方式。
OK~以上就是片儿姐为各位“数码人”奉上的营销小技巧啦~如果你还有其他关于云名片的妙用,也欢迎通过上线了公众号(sxl-cn)后台与片儿姐分享哦!