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社交电商小程序有什么用?怎么快速制作? - 小程序资讯 - 上线了sxl.cn根据腾讯第一季度财报,微信月活账户已经达到12亿多,小程序在中小企业的渗透率进一步增加。这样一个巨大的流量池,其活跃用户已经远远超过普通的电商平台,因此现在越来越多商家选择利用微信和小程序来做社交电商。
1.什么是社交电商
社交电商是什么意思?简单来说,就是基于人际关系网络,利用互联网社交工具(比如微信、微博等),从事商品或服务销售的经营行为。
而由于微信是国内最大的社交平台,因此,很多电商品牌都是借助微信来打造出自己的社交模式,抓住流量红利。
2.微信小程序如何推动社交电商
微信小程序自带社交属性,营销方便。因此微信小程序对于社交电商的推动是非常大的,现在流行的社交电商模式,用微信和小程序都可以完成,并且发扬光大。目前的社交电商模式常见的有这3种:
(1)拼团型模式:拼多多、京东拼购、苏宁拼购等。
(2)分销型模式:云集、贝店、爱库存等。
(3)社区型模式:小红书商城、蘑菇街、宝宝树等。
这些玩法不但大企业适用,普通商家也能利用小程序做到。商家可以做一个自己的电商小程序,并添加拼团、分销功能;还能关联公众号,用内容引流推广;还能用微信来搭建粉丝群,与微信小程序结合做社交互动,将小程序商品分享到群里,引导客户下单。
3.如何制作社交电商小程序
选一个简单点的小程序制作工具,比如「上线了」https://www.sxl.cn/,注册账号后点击“创建小程序”,再选一个电商模板(或超级云名片-电商版)。
点击模板,在“小程序设计-页面设计”栏你可以添加需要的功能版块,包括轮播图、拼接图、快捷按钮、标题、商品及分类等等。
在“商店”栏你可添加自己的商品,商品分类,开启评论系统。在“营销中心”栏你就可以开启多人拼团功能,让客户拼团能享受低价,从而刺激粉丝分享,形成粉丝裂变;还能开启分销功能,这样你的客户可以申请成为分销员,帮你推广商品。
做好后点击左下角“立即发布 - 注册小程序账号 - 选择主营类目 - 快速注册”,填写相关信息即可。当然你也可以先试用,再发布。
社交电商这种模式以人和内容为核心,凭借着微信强大的用户量,产生社交裂变效应,将商品推送至用户面前,从而能够触达更多的用户。通过「上线了」这样的社交电商小程序平台,你可以快速生成一个社交电商小程序,不需要懂任何技术哦!
「上线了sxl.cn」是一个专注自助建站与小程序开发的SaaS平台,针对众多行业提供多套小程序模板,目前已经帮助三百多万没有技术和设计基础的用户,通过上线了一键生成网站或小程序,快速建立品牌、获取客户、经营生意。2019年8月入选腾讯SaaS加速器首期成员。
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