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2021年微信生态营销:用视频号打造新私域流量! - 小程序资讯 - 上线了sxl.cn在昨天的2021年微信公开课PRO上,公布了一组令人惊艳的数据:2020年微信小程序年均DAU突破4亿,全年累计交易额同比增长超 100% ;得益于小程序在零售场景的广泛普及以及服务场景高客单垂类的加速渗透,2020年人均使用小程序个数同比增长 25% ;小程序人均交易金额也实现了 67% 的提升。
张小龙说,每天有3.3亿的人进入微信、1.2亿人发朋友圈、视频内容每天有1亿条,3.6亿用户使用公众号,微信现在变成了一个生活方式。这不仅仅给普通用户带来便利,对于那些想要打造自身私域流量的商家来说,用微信来引流营销,也会越来越方便。
不过,如何利用好微信生态来营销获客呢?通过这次公开课的解读我们也可以看出来。在这次公开课上,微信首次解读了视频号运营规则:
视频号是一个人人可以记录和创作的平台,也是一个全开放的平台;同时,视频号链接微信生态的打通能力,能借助公众号、搜一搜、看一看、小程序等已趋成熟的产品,形成微信生态合力,使好的内容和服务辐射更多人。
视频号不是简单地展示视频,而是一个社交生态。在公开课上,张小龙也告诉大家“这就是视频号做社交推荐的理由——基于朋友点赞的功能,数据很好,留存很高”。
这就意味着,商家在微信生态内有了新的社交电商营销方法。过去,商家一般是微信小程序+微信群+公众号,利用公众号推文来吸引客户、预热产品;利用微信群来联系粉丝,提高粉丝黏性。
但现在有了视频号后,商机就可以直接通过视频更有效地触达客户,以视频方式更直观地介绍品牌、产品,吸引更多新客,引导他们到同品牌的小程序商店下单。在小程序内,你可以关联自己的公众号,这样就引导新客户们成为你的品牌粉丝,形成私域流量闭环。
需要注意的是,为了强化品牌效应,你的公众号名称、小程序名称、视频号名称要保持一致,这样才能方便客户找到你,并且增加粉丝对品牌的忠诚度。
还不够了解微信视频号?没关系,你可以关注“上线了”微信视频号来了解,这里有各种建站、小程序的知识科普与教程,帮助你零门槛生成自己的网站和小程序!
近几年,抖音、快手、西瓜视频等各种视频平台兴起,视频化的表达已经成为用户的习惯,就连在微信生态内,最近5年,每天视频发布的数量上升了33倍,朋友圈上升了10倍(来源:微信公开课),时代在朝视频方向发展,想要利用微信生态营销的商家,也该做好准备了。
「上线了sxl.cn」是一个专注自助建站与小程序开发的SaaS平台,针对众多行业提供多套小程序模板,目前已经帮助三百多万没有技术和设计基础的用户,通过上线了一键生成网站或小程序,快速建立品牌、获取客户、经营生意。2019年8月入选腾讯SaaS加速器首期成员。
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