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中小商户如何用微信小程序转型线上? - 小程序资讯 - 上线了sxl.cn今年受疫情影响,很多线下商店生意都大幅“遇冷”,在这种情况之下,不少商家开始谋求转型线上,希望能通过线上来获得客流量和订单,避免商铺倒闭。而微信小程序就成了很好的转型工具,可以帮助商家从微信这个十亿多流量的大平台中获取新客,增加销量。
根据微信公开课数据,疫情期间,百货、购物中心、商圈都在朝线上狂奔,购百行业今年小程序GMV已经有了 670% 的高速增长。同时,线下最大商场的日均营业额在线上也被复现——单日、单商场的小程序交易额突破了 4000 万大关。
显然,线下的“冷”也催生了线上的“热”。不过,对于普通商家而言,要想真的做好、达到顺利转型目标,也不是那么容易。那么在转型线上的过程中应该怎么做呢?这里给各中小商家提供3条建议:
1.了解用户,开发市场:商家需要了解客户群体喜好,包括他们喜欢什么样的产品,有怎样的消费理念,会为了哪些原因而下单等等。你可以通过上线了https://www.sxl.cn/“超级云名片”小程序来捕捉客户在小程序内的浏览动态,了解他们的兴趣点,并及时沟通。
在小程序编辑后台你还可以通过粉丝标签、余额、积分、上次消费时间、生日等多种条件筛选、查询粉丝,多维度分析自己的店铺经营状况。比如,电商云名片商家可以筛检出不同销售负责的顾客消费金额、消费频次,来分析各渠道质量优劣、优化空间,科学调整运营方法。
2.多用新的小程序营销方式:现在线上经济竞争也很激烈了,商家要想脱颖而出,还需要多做一些营销推广活动,让更多潜在用户看到自己。你可以使用「上线了」的优惠券、秒杀、多人拼团、发展分销员等方式形成粉丝裂变;也可以用近期流行的小程序直播来更直接地触达粉丝,拉近和客户距离,引导他们下单。
3.利用微信生态,打造私域流量:有了自己的小程序商城后,商家还可以开通公众号,建立自身品牌微信社群,通过小程序+朋友圈+公众号+微信社群的完整生态链,加强粉丝黏性,打造私域流量,让自己能有一批稳定的老客户,这样就不愁订单了。
别忘了使用小程序的会员系统,可以给老会员发放一些福利,比如会员积分越高,可享受更高折扣;满100积分可抵现1元等(会员积分通过小程序内购物消费获得),增强他们对店铺的认同感和复购可能性。
总之,2020年商家要积极转型,灵活使用这些方法,吸引更多线上流量,才能获得更多生机。
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