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微信小程序开发文档:如何做一个购物小程序? - 小程序资讯 - 上线了sxl.cn小程序诞生三年来,各种类型不断涌现,有资讯类、社交类、游戏类、工具类……商家开发适合自己行业的小程序,也能为自己带来很多流量。尤其是商城类小程序,能够打通线上和线下渠道,对商家更是帮助很大。不过电商小程序功能通常较为复杂,很多新手商家不知道该从何做起,所以今天就总结一下购物小程序需求文档,看完后你就明白一个较完善的商城小程序应该有什么。
具体来说,商城类微信小程序开发文档应当包含这些内容:
1.目标用户分析
做任何小程序之前,你得先对目标用户人群进行调研和分析。首先要着重考虑三个方面:用户群体、用户需求、产品特点。你的小程序是要给谁用的?能够满足他们怎样的需求?产品有什么样的特性?确定好这些之后,才能有针对性的解决方案。
2.功能开发
虽然不同的商城功能会有差别,但总体来说这些是少不了的:
(1)购物车
既然是购物类小程序,就得有购物车和完整的购物流程,用户通过微信小程序便能够顺利选择商品、下单并支付,这是电商小程序基础的功能。
(2)商品设置
包括添加商品和商品分类,设置商品价格和商品详情、物流配送等。
(3)评论功能
用户可以对购买的商品进行评论,这样也方便新客做参考。
(4)营销工具
分销系统、优惠券、限时秒杀、拼团、推广弹窗等,利用这些功能,定期做一些引流营销活动,可以有效刺激顾客消费,提高成单率,并且可以形成老带新,有利于商家进行二次营销。
(5)会员系统
利用会员卡、社设置好会员积分,商家可以培养自己的专属会员,积累忠实粉丝。
(6)订单管理和分析
这也是电商小程序必不可少的功能,商家通过订单查询与管理经营即可及时跟踪销售情况,从而不断对产品结构、活动力度等进行优化与调整。
此外还有基础的商品搜索、店铺公告、文章、小程序关联公众号等,这些功能可以让你的电商小程序更加完整。你可以通过「上线了」https://www.sxl.cn/小程序制作工具来制作,这些功能都可以实现。
3.页面设计
电商小程序的整体风格要考虑到目标用户,设计应与品牌调性保持一致,比如美妆类小程序建议选用小清新温馨风,数码类小程序推荐硬朗科技风。小程序的设计要遵循轻量简洁、重点突出、流程明确、各页面风格统一的特点。如果你不懂任何设计知识,又想做出好看的小程序,那么可以使用设计美观的小程序模板,如「上线了」的小程序模板,简洁现代风,做出来的小程序效果也好看。
以上就是电商类小程序说明文档了。想做好一个电商小程序,上述内容都是必不可少的,这样你的小程序才能完善且有价值,不断为你带来有用的转化。