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智能名片小程序汽车行业解决方案:跟单难?转化难?这样解决销售困局! - 小程序资讯 - 上线了sxl.cn随着汽车研发技术的不断提升,买车早已不再是少数人的特权,卖方市场也逐渐转变为买方市场。消费者不再单纯关注价格,而是更注重性价比与整体服务水平。由此,汽车销售工作的难度系数也随之加大:
- 拉新难:新客邀约到店成本高,难转化;
- 维护难:老客关系维护基数大,易疏漏;
- 集客难:客户服务体验要求高,易流失;
- 客户决策慢:意向客户决策慢,成单效率低、周期长。
很多汽车从业者的营销观念还停留在传统的4S模式,即使在客户跟进与管理上有相应调整,但仍然处于粗放式管理阶段。这也就导致了用户需求与销售服务断层,也就导致了“买车难、卖车难”的尴尬局面。
「上线了」凭借对汽车销售及用户消费需求的敏锐洞察,推出「超级云名片」小程序。这是一款基于微信小程序的轻量化名片CRM管理系统,在小程序内集成公司介绍、车型介绍、预约试驾、商城、留言表单、在线咨询、名片展示等功能于一身。不仅节省物料制作费用,还能缩短沟通成本,只需通过一部手机、一个小程序,即可完成售前、售中、售后的全部流程。
困局1:看车时间长、成本高、效率低
由于时间与经济不自由,很多意向客户常常抱着“货比三家不吃亏”的心理,一次预约多个门店看车,不仅时间长、成本高;而且,由于价格、车型、配置等信息量大,往往看完就忘,看车的效果并不高。
破局1:超级云名片将汽车门店移动化、立体化
而如果汽车门店通过超级云名片的形式向用户展示车型、配置、价格以及门店活动等信息,则能够很大程度上提升意向客户对汽车门店以及销售人员的好感度和信任度。
困局 2 :客户离店后无法获取购车意向
过去客户离开门店后,便很难得知客户后续的意向,往往陷入被动局面,有效线索也很容易流失。
破局2:超级云名片随时随地获取客户意向
超级云名片却能够做到客户离店后,随时进入小程序中与销售进一步沟通,一键发送产品或文章链接进行咨询。而销售可通过超级云名片中的云助理及时查收消息并回复,提升客户满意度、降低客户流失率。
同时,客户进店浏览、留言、转发等关键行为相对应,销售可在后台捕捉客户信息做出意向判断、制定针对性跟进计划,从而提高销售邀约效率、增加线索转化概率。
困局3:粗放式线索管理,跟进效率低
汽车销售如何在激烈的同行业竞争中“留住客户的心”,实现线索客户最终转化为订单呢?
破局3:超级云名片将线索管理精细化
针对这个问题,云名片通过客户标签设置与跟进规则实现客户线索跟进有计划、有条理,从而提升线索管理水平:
设置客户标签
管理人员可从购车预算、意向车型、预计用车时间等多个维度设置客户标签。销售根据跟进情况使用不同标签为线索客户分类,提示下一阶段跟进计划、避免遗失跟单时机。
设置跟进规则
销售人员通过写日志/更新标签更改客户的标签。根据标签相关的跟进周期自动计算出下次跟进的时间。
困局4 :如何体系化管理汽车销售团队
为了有效监督销售人员、提升销售业绩,管理人员常通过早晚会复盘和总结。超级云名片可根据销售每日跟进情况推送日报并反馈,帮助实现销售与客户线索“两手抓”。
管理销售人员:
管理人员可通过查看团队数据情况及时了解销售人员工作内容与工作进度并提出针对性指导建议,从而提升销售成单率。
管理客户资源:
当销售人员发生岗位调整或离职等变动时,其负责的客户线索资源也将由管理人员迁移或重新分配,从而避免客户资源流失。
在市场竞争激烈的情况下,超级云名片为汽车行业提供了一套从线索到转化到客户管理、线上线下相结合的解决方案,帮助汽车行业打破现有市场困局,提升销售效率。