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怎样开发制作母婴小程序? - 小程序资讯 - 上线了sxl.cn现在各类线下市场消费人群都渐渐转到线上,为适应这个新的模式,母婴行业也需要及时做出改变,适应市场需求。
传统实体店、电商平台都各自有其局限性,难以维持稳定的客户,保持粉丝粘性。而线上渠道与线下零售门店相结合,如今已渐渐成为母婴市场发展的新方向。目前比较常见的方式是,母婴商家开发制作小程序商城,让客户能随时足不出户在微信小程序下单;同时商家也能积攒自己的私域流量,有自己的忠实粉丝。
那么新手商家该怎样制作小程序呢?下面就跟大家科普下不用懂任何代码知识,轻松制作小程序的方法:
首先你需要找一个小程序制作工具,尽量找知名度高、模板设计美观、系统操作简单的类型,如「上线了」https://www.sxl.cn/,新手注册账号后点击“创建小程序”,直接选择一个电商模板,或者超级云名片-电商类模板,就能开始搭建自己的小程序。
在后台【小程序设计】栏你可以主题颜色,自定义底部导航;在“页面设计”里你可以添加各种版块(轮播图、拼接图、快捷按钮、视频、标题、商品列表等)。
在“商店”栏可以添加商品,设置商品分类,顾客点击商品就可以下单购买。
如果想增加粉丝粘性和回购率,你可以通过“粉丝运营”创建会员系统,设置会员积分,顾客每购买商品都能获得一定积分,积分可用于下次购买抵现。此外你还能通过“营销中心”添加优惠券、拼团、分销系统、推广弹窗等营销工具。
点击“应用中心”,你可以添加文章模块,写一些母婴、育儿相关的小知识,拉近和顾客的心理距离,让你的小程序对顾客有用。
你还可以在“设置-微信小程序账号”中勾选“扫码关注公众号”功能,这样可以引导进入小程序购物的人也关注你的公众号。
全都设置好后,点击左下角“立即发布”。用小程序管理员账号授权即可(如果没有小程序账号,就点击“注册小程序账号-选择主营类目“商家自营-玩具/母婴用品(不含食品)-快速注册”,然后按要求填写好自己的相关信息,等待审核就好了)。
以上就是母婴类如何制作小程序教程。通过上述方法,小白也能专业制作小程序,省时省力。对于母婴行业商家来说,能有一个便捷的线上商城,有助于提高客户黏性,日后也将成为自己重要的营销和客流增长渠道。
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