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从旅游、家装、外贸公司,看懂公司网站建设方案 - 建站知识 - 上线了sxl.cn互联网时代给了各行各业很好的创业机会,各种创业公司如雨后春笋般出现,不过若想在激烈竞争中出头,你得有初步的引流营销渠道,而建立自己的官方网站,就是很好的方法。初创公司想要建站,得先准备好自己的公司网站建设方案,这样才能避免手忙脚乱。方案都包含哪些内容呢?下面我以3个常见的网站建设类型为例,给大家科普一个合格的网站建设方案是什么样的。
1.旅游公司网站建设方案
在建设网站前,你得先选一个靠谱的自助建站工具,尽量选择知名度较高、操作简单、模板设计美观的建站平台,比如「上线了」https://www.sxl.cn/。
然后是策划网站内容。旅游网站建设需要有比较详细的信息展示,通常会涉及到旅行服务机构、酒店、景区、交通、旅游线路等等。另外还可以多撰写一些旅游攻略等干货内容,让客户觉得你的网站很有用,这样有利于引导客户成为你的忠实粉丝。
根据内容,添加需要的功能版块,利用建站系统的简易商店、博客、相册、横向布局、纵向布局、大尺寸媒体、轮播图等功能,详细介绍自己的情况,添加需要的版块。
2.装饰公司网站建设方案
装修公司网站建设方案需要先好好分析市场前景,包括自身优势、不足、同行竞品情况、同行的网站效果、用户群体等等。
然后根据这些方向,打造自己的个性化官网。既然是与设计有关的网站,那么一定要非常注意网站的美观度,让客户能够对你的品牌产生信心。
如下图这个「上线了」网站案例所示,网站上要有清晰的导航,让访客用快速找到需要的服务;在头图banner你可以言简意赅地说明品牌价值,将重要产品展示在这里。然后要说明自己的服务内容、自身优势,展示成功案例,并留下联系方式、沟通渠道,这样能很好地增加转化概率。
3.外贸公司网站建设方案
外贸行业的网站也需要做好前期的市场分析,明确自己准备吸引哪些类型的客户,这样你就明白自己的网站大致要做成什么样子。
外贸网站通常商品较多,所以更要注意网页的简洁美观,让用户用更少的点击次数来找到所需的内容,不能太凌乱繁复。如果商品较多,你可以在“商城-商品分类”里添加新的分类,增加顾客的浏览效率。此外你还能在“商城-营销中心”里添加优惠券,刺激消费;
在这里你还可以做好SEO优化,根据品牌关键词、核心关键词等进行站内的关键词优化布局,设置网站的标题、关键词、描述等;还能增加友情链接,尽力提高网站的搜索排名,被更多人看到。
以上就是三种常见的网站建设方案示例了,现在学到了吗?企业若想做好网站建设,就要尽量选择简单的建站系统,这样后续修改也能方便很多,节约自己时间和精力!
本文是【上线了】原创,请勿转载,侵权必究。