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不会设计Logo?可以用这5个Logo设计工具 - 建站知识 - 上线了sxl.cn文章摘要:
- Logo设计的重要性
- Logo设计工具推荐
- 建站平台推荐
一、Logo设计的重要性
现在很多企业越来越注重品牌形象,因此也开始重视Logo设计了。Logo是将企业文化、精神、氛围、目标、内容等多重要素凝聚在一起的一种企业形象表现形式,当人们看到Logo时,可以很自然地联想到这个企业以及背后所要表达的内容。
比如Nike的Logo是一个钩壮图形,它代表着希腊胜利女神Nike的翅膀,含有飞翔、自由、力量、勇敢等多种意义,也与Nike的品牌精神相契合,这个Logo为Nike的成功立下了不少功劳,广受人们欢迎,由此也可以看出Logo对于一个企业的重要性。Logo设计的好处有很多,主要有这几点:
(1)提升企业形象
Logo设计其实也是商标设计,对企业直接的好处就是可以提升企业形象,因为一个好的logo在一定程度上相当于企业的脸面,是企业品牌的象征。
(2)增强企业凝聚力
Logo里面含有丰富的企业文化与企业精神,这是由企业全体员工共同塑造的,所以设计一个好的logo,可以增强企业凝聚力。
(3)有利于对外宣传
Logo作为平面设计的一种,一般来说比较简洁,易于传播,可以提升企业的影响力。
……
二、Logo设计工具推荐
相信你这时已经明白了Logo的重要性了,那么该如何设计Logo呢?在这里,我将为大家推荐五款比较好用的Logo设计软件,以供学习参考:
1.Canva
对于设计新手来说,使用复杂的图形设计软体设计Logo有一定的学习成本,较为困难,而如果你使用Canva的话,就不会有这个困扰了。Canva提供有大量的套版供你选择,其中就有关于Logo设计的套版,数量多,品种丰富且品质精美,值得一提的是Canva支持在多种设备上使用,提供免费Logo制作,还是比较方便的。
2.Logo神器
LOGO神器自 2018 年上线以来,已经累计为 298 万+用户提供品牌设计服务,创建了超 360 万个 Logo,是国内知名的智能品牌创建平台,旨在为每位创业者提供专属的在线品牌设计总监。(数据来源:「LOGO神器」官方)
这个工具也是非常简单的,还能将logo定制生成配套名片,企业 VI,宣传海报,社交应用等全套的品牌资源,助你轻松实现品牌自动化。
现在logo神器与「上线了」建站还有合作,比如你要建立自己的网站,需要做一个logo,那么可以在「上线了」网站编辑器Logo上传处,点击“智能生成logo”一键前往logo神器官网,然后按照提示操作生成自己的logo,非常方便!
3.DesignEvo
DesignEvo 与上文的Canva一样可以在包括网页版本、Mac App、iPhone App、Android App这四种平台上使用,而且也一样比较适合Logo设计新手。它提供超过10000 个Logo 样式供你选择,但是这些简单的设计平台都是提供套版Logo设计,如果需求不高的话可以使用,如果想要设计出较为复杂或更有质感的Logo还是会稍显不足,大家可以根据自己的需求选择。
4.YeeLogo
YeeLogo是一款非常简洁的Logo生成器,进入YeeLogo后,它的网站所呈现出的视觉效果会使你眼前一亮,进入网站直接就开始了Logo设计,简单直接,喜欢简约风格的设计师朋友不容错过,当然简单的版面也可能会使功能不够齐全或不好上手,这点是需要注意的。
5.Logaster
Logaster的亮点是AI自动生成,你只需要填写好自己的品牌名称与所需要的主题色系,并确定一个Logo设计类别,Logaster就会为你自动生成一个Logo图示,比较方便。Logaster还有一个比较好的点是当你付款后如果对Logo设计不满意,还可以进行修改,不再额外收费。
三、如何发挥logo的宣传效果
当我们设计好Logo后,可以将其用于企业的网站上,这样可以尽量发挥Logo的宣传效果。那么企业该如何建设网站呢?这里推荐使用「上线了」自助建站平台,快的话只需几分钟即可完成网站建设,而且它还提供大量的建站模板,让你零基础就可以建设出一个较为精美的网站,接下来就简单地演示一遍该如何快速建站并正确地使用Logo。
(本展示页所提供的模板及元素仅供展示功能效果,未经授权不得应用于其他用途)
首先,在「上线了」建站选择一个适合企业的网站模板,模板中会细心地为客户考虑到预留Logo的位置,一般在左上角或正中间。然后你点击“智能生成logo”,到logo神器制作好自己的Logo,再上传图片到你的网站中即可。
总之,不管是建站还是生成logo都是非常简单的,小白也能做好。中小企业、刚开始创业的商家,如果需要自己的logo和网站,又不知道怎么做,就可以用上面的方法哦!
「上线了sxl.cn」是一个专注自助建站与小程序开发的SaaS平台,针对众多行业提供多套小程序模板,目前已经帮助三百多万没有技术和设计基础的用户,通过上线了一键生成网站或小程序,快速建立品牌、获取客户、经营生意。2019年8月入选腾讯SaaS加速器首期成员。
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