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吸引流量有新招!中小商家如何用小程序引流营销? - 小程序资讯 - 上线了sxl.cn不久前,京东公布了一条新政:商家从抖音、快手、斗鱼等10个视频平台导流并形成的CPS分销订单统一降价,京东只收取1%的扣点,且向全品类开放。(来源:晓程序观察)
很明显,京东试图通过降低商家成本的方式,来吸引站外流量。
不仅是京东这样的大型电商平台需要流量,对于普通中小自营商家而言,其实流量获取也是困扰很多人的难题。为了找到新的竞争优势、新增量渠道,很多商家开始尝试微信小程序,制作自己的小程序商城,从微信这个十亿多流量的大平台中引流。而且小程序成本更低,比如「上线了」https://www.sxl.cn/基础电商小程序,一年只需三千多,比入驻电商平台的高额入驻费、推广、扣点、佣金等要划算很多。
这是个很好的办法,不过具体该如何操作呢?这里给大家分享三个用小程序引流获客的方法:
1.打造明星或特价款产品
通常新消费者更关心的是你的产品,所以首先要推出产品优势,快速吸引顾客,通过明星产品光环,让他们对你的产品产生兴趣。
2.公众号+微信群+朋友圈宣传
商家可以开通自己的公众号,和小程序联通,通过公众号推文的形式宣传产品;还可以建立自己商店的微信群,通过各个社群多和粉丝交流。商家可以给自己的粉丝通知,让粉丝自主扩散。可引导粉丝分享,然后凭截图领取小礼物,逐步将流量引到小程序,促成下单。
3.多用优惠、拼团等营销功能
拼团、秒杀、优惠券等活动,能激发消费者低价消费的积极性,实现快速裂变。尤其是拼团玩法,可在较短时间内,形成“老客带新客”的效果,不但能提升老客户复购率,还能吸引不少新客户。
微信小程序发布三年多来,对企业线上引流获客发挥了很大作用,普通中小商家若能灵活运用上述三点建议,将会有很不错的效果哦。