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教育行业如何顺利招生并转型线上?名片小程序来帮你 - 小程序资讯 - 上线了sxl.cn不久前易观报告发布了《2020中国互联网教育行业总结和新风向洞察》。报告显示,在线教育对下沉市场的渗透成为2019乃至当下值得关注的企业行为之一。2019年一年互联网教育行业共获得322起融资,吸引资本超过了300亿元人民币!显然教育行业市场依然广阔。
2020年初,受新冠疫情的影响,在线教育也就成为了开展教育培训活动的选择。众多教育大品牌纷纷选择通过线上直播的方式来授课。但教育机构若想快速获客,仅仅依靠线上直播是不够的,你还得有好的引流招生方式。
教育行业如何转型线上?有哪些好的线上工具可利用?如果你还一筹莫展,那么不妨试试微信小程序。
首先是引流获客方面,小程序有其独到优势__。传统的线下宣讲、发传单等模式已经过时了,且效率太低。而小程序则是一种更为方便的线上渠道,比如「上线了」https://www.sxl.cn/的超级云名片,客户扫码进入小程序后,即可快速了解教育机构微信、联系方式等信息,还能直接在小程序内聊天,课程销售人员也能及时跟进,避免客户流失。
下面这个案例也是一样。教育机构通过「上线了」超级云名片小程序模板搭建了自己的小程序,用户进入小程序后,能够借助长图文快速了解公司背景、业务、优势,并且快速获取到服务方案、留学顾问名片等关键信息。
新用户如果想要了解某个咨询套餐的详情,可在小程序内发起在线咨询,这时会触发超级云名片的智能追踪和反馈机制,对话框中会自动关联该服务内容的链接,方便用户一键发送;留学顾问也会在很快收到服务通知,进入小程序内进行在线回复。这样能有效地节约时间,提高沟通效率。
其次,小程序依托于微信,因此也方便建立学员交流社群。在疫情被动线上教学期间,对于不同学习需求的学生家长进行社群搭建,可以进行答疑解惑,免费开课等,建立起成员之间的信任。
教育机构可以不断更新社群资源,通过课程辅导等方式巩固社群成员的地位,增加其黏度。比如下面这个教育小程序,在小程序内设置类似“考试预测”这样的课程栏目,学生能够通过该栏目找到自己想要的资料。这些是对学生非常有用的信息,可以用课程干货和内容留住学生,增加用户留存率和吸引力。
通过前期课程视频留存的成员用户,进行分享与邀请,从而达到用户自发增长裂变,这都是教育名片小程序的妙用。
疫情的原因,使得很大一部分用户“被动”接触了互联网教育。不过,教育的在线化本就是近几年的大趋势。教育行业若想在激烈竞争中不落下风,顺利招生、维持客源,就要积极拥抱新的互联网工具。「上线了」超级云名片小程序,就是这样一个帮你引流招生的好帮手,你也可以体验一下!