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电子商城网站建设要领:需注意这4点 - 建站知识 - 上线了sxl.cn商家要想做网上电商业务的话,制作一个自己的电子商城网站是个很好的选择。这样你不用像入驻第三方电商平台那样要花费高昂的扣点、推广费等,而且卖货也比较自由。大部分商家都是不懂技术的小白,不知道如何建站,下面就跟大家分享一下电子商城网站建设的几个要点,看完后你会发现建站其实很简单:
1.稳定流畅的系统
微商城建站一定要注重网站的稳定性和流畅度。试想一下,顾客正在浏览网站,要是你的网站突然卡了,或者页面打开很慢,商品都加载不出来……客户购物的心情就会大大降低。
随着人们生活节奏的加快,没有人会愿意慢慢地等待你网站加载,你的网站如果不够稳定流畅,消费者就不会喜欢。所以大家要选择稳定性高、系统流畅的商城类建站系统,比如「上线了」https://www.sxl.cn/,技术水平靠谱,网站的打开和浏览效果也很好。
2.基础的商城功能
网站要具备相应的功能,才能有实用性。一般来说,电子商务网站至少要有购物车、支付系统、订单管理、会员系统、产品展示、商城、博客、留言表单、商品搜索等功能,这样才能更好地为用户服务,发挥网站的作用。
3.网站管理人员配置
购物商城建站通常比普通的展示网站要复杂一些,有时候会需要更多的人员来一起建站。因此,这些不同成员的“权限区分”就显得尤为重要。你可以利用「上线了」建站的“团队协作”功能,把网站的管理权限拆分开来,授权给不同职能的员工,比如网站上的博客文章有专人负责,只给他文章编辑权限。这样既能保障公司后台账号的私密性,也能提高网站建设效率。
每个网站至多可邀请 10 个团队成员,权限分为管理员、网站编辑、博客作者 3 大类,企业可根据自身情况调整。
4.挖掘关键词,多平台推广
电商建站规划要学会挖掘与产品相关的关键词,以吸引有意向的客户。这就要求你做好搜索优化,设置好网站的标题、描述、关键词;不断优化网站布局,及时更新内容资讯,必要时可以多做一些友链交换、多平台推广,让网站有个好的排名,增加曝光度。
另外,你还可以在网站中添加社交媒体图标,比如微博、小红书、抖音等等,引导网站客户关注你的媒体平台,形成私域流量。
总之,购物商城网站建设要做好上述4点,这样你的网站才能吸引客户。网站也要做出自己的特色,强调品牌调性,以便让顾客对你有更深的印象,形成良好的品牌转化。
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