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水果零售商家指南:如何制作商城小程序赚钱? - 小程序资讯 - 上线了sxl.cn现在是移动互联网时代,很多商家开始走上移动互联网创业之路,开启了各种各样的新玩法,其中就包括小程序商城。小程序轻便快捷,不占用用户太多空间,用完即走的特点,让它广受用户和商家欢迎。尤其是生鲜水果类商家,用这种方式可以为自己低成本引流,很方便地开拓市场,现在市面上的水果类商城小程序也越来越多了。
那么不懂编程技术的普通商家该如何制作商城小程序呢?接下来我就以水果类商城小程序为例,教新手从零开始,如何制作微信小程序卖水果并经营好自己的小程序。
想要制作一个好用的水果商城小程序,你得先选择一个靠谱的小程序开发工具。所选的开发工具至少要有基础的电商功能,包括轮播图、快捷按钮、商品分类、商品展示、订单支付、以及各种优惠券和拼团秒杀等营销工具。并且要模板美观,系统稳定,这样你才能做出一个好看的小程序,给访客好的浏览体验。比如「上线了」,就很适合用来制作小程序商城,而且傻瓜式操作,对新手很友好。
具体怎么制作呢?很简单,在「上线了」官网注册账号后选择“创建小程序”,再选择电商类别和你喜欢的模板。
点击模板进入后台编辑页面,在这里你可以添加商品和商品分类,可通过【风格设计】添加需要的功能版块,装修自己的水果商城小程序。
做好后,点击左下角“立即发布”,然后按要求授权即可。
小程序制作好之后并不是就万事大吉了。如何制作小程序赚钱,这又是一个难题。这就需要你好好运营自己的小程序,用各种办法为自己导流:
1.弹窗
当用户小点进程序时,如果能有个显眼的弹窗,就能让他们一眼明白你在做什么活动。弹窗能有效吸引用户,尤其是一些包邮活动、优惠券、秒杀等,对你的商城转化非常有用。
2.醒目的头图
除弹窗外,头图banner是客户进到小程序后立即看到的东西,所以商家一定要重视。可以把自己的主打产品和重要的信息放在头图,通过轮播图或拼接图的方式展现给访客。当然,如果你想更直观一些,还可使用视频来展现自己。
3.各种营销活动
小程序制作完毕后,商家要多制定些营销策略,大力宣传自己的水果小程序,比如利用线下门店和线上小程序结合,引导线下用户扫码小程序下单;利用满减优惠券或“秒杀”功能,一定时间内(如开业前三天)在小程序下单可获得大量优惠,以低价、限时性促使更多人快速下单;有了一定老客户后,则可以利用“拼团”功能,形成老客带新客的引流模式。
同时可推出会员制度,引导忠实会员粉丝加入微信群,利用社群来扩大小程序的用户量,有新品或促销就利用微信群扩散。这样能不仅增加老会员粉丝粘性,还能不断吸引新顾客。
以上就是关于如何制作小程序商城的简单教程了。水果零售类商家若想快速转型,就要好好利用移动互联网营销,而小程序商城无疑是一种很好的方式,能让新手商家在初创期减少大量技术投入的成本,非常方便。