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商城网站开发:开展在线业务要考虑什么 - 建站知识 - 上线了sxl.cn随着电子商务的快速发展,很多企业开始重视电商网站开发,想要做一个自己的电商网站,以便从互联网吸引客户,增加订单,扩大企业影响力。但是现在各种电商网站这么多,该如何制作网站,才能发挥它的作用,吸引更多客户?下面这个教程将帮助你开展在线业务,并教你做好电子商务网站开发。
1.选择目标市场
你需要先确定自己的目标客户群体,缩小客户范围,然后建立一个能满足客户需求的网站。仔细思考一下:你的经营理念是否提供新的东西?能否帮助客户解决潜在问题?和竞品相比,你的优势是什么?如果能够做到,那就可以通过网站开发商城来吸引客户了。
2.确定网站名称
网站的名字在SEO中会发挥重要作用!名字与相关行业关联度高,排名也会相对更高一些。网站的名称要满足这些条件:
(1)易于查找和记住。不能太啰嗦,要尽量简单。
(2)独特。有些企业已经为其名称注册了商标,你的网站名字不要与这些已有商标重复。不要用已经被注册的名字。
(3)网站名称应该与品牌保持一致,或者较强的相关性。
3.搭建网站页面
找一个简单的自助建站工具,比如「上线了」https://www.sxl.cn/,傻瓜式操作,选个网站模板就能开始建站了。不需要懂任何技术知识。
本展示页所提供的模板及元素仅供展示功能效果,未经授权不得应用于其他用途
点击模板进入后台编辑页面,你可以添加自己需要的功能版块,修改版块布局,跳转顺序,上传自己的图片,修改文案等。
一般电商网站的结构是头图banner吸引顾客 - 企业品牌介绍 - 团队介绍 - 商城卖货 - 联系方式,留言表单等等。如果要吸引顾客,你还可以使用“推广弹窗”、“满包邮”、会员系统等多种获客功能。
4.提升品牌知名度
有多种提升品牌效应的方式:
(1)SEO优化。针对SEO进行优化是增加网站流量的关键,可以为你在搜索引擎中增加品牌曝光的机会。企业可以通过设置关键词、描述、网站标题、各版块标题等,以及多更新原创内容,优化网页排版布局,交换友链等多种方式来提升SEO效果。
(2)社交媒体营销。通过微博、B站、知乎、小红书等多个社交媒体平台打响知名度,可以在网站下方放上这些社交媒体平台链接。
(3)广告推广。资金充足的企业也可以找行业内KOL推广,做付费广告等。
商城网站开发要着重做好的基本就是上述这4点,这样你既有了线上卖货平台,也打响了品牌知名度,非常有用哦!
「上线了sxl.cn」是一个专注自助建站与小程序开发的SaaS平台,针对众多行业提供多套小程序模板,目前已经帮助三百多万没有技术和设计基础的用户,通过上线了一键生成网站或小程序,快速建立品牌、获取客户、经营生意。2019年8月入选腾讯SaaS加速器首期成员。
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