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代运营业务竞争激烈,不如用小程序来一次突围?! - 小程序资讯 - 上线了sxl.cn互联网的高速发展,带动了众多新兴职业的诞生,比如我们今天要谈到的代运营。
代运营主要是指帮助那些急需做互联网转型,同时又缺乏相关专业知识的传统企业,开展网上业务的销售和推广等。于是,先后出现了电商代运营、外卖代运营,以及当下正火的短视频代运营。
有巨大市场的地方,往往竞争也会更激烈。刚入场做代运营的公司,在没有客源、没有知名度的情况下,如何能够快速有效地获取线上流量呢?微信小程序背靠微信生态 10 亿的用户量,因而成为不少代运营创业者的流量阵地之一。
今天就跟上线君一起来看看,这些代运营公司通过小程序都玩出了什么花样吧!
1.方物创想
北海方物创想通过上线了创建的超级云名片小程序,将微官网、代运营服务项目、个人名片、在线客服系统全部置于一个小程序中,新用户进入小程序无需添加微信,即可完成在线咨询,有效缩短沟通成本;同时,将名片或产品一键转发到朋友圈或微信群,相比于过去传统的图文形式广告,获客成本更低,速度更快,云名片自带的数据追踪功能,还能够帮助企业监测分析各渠道流量,优化推广方式。
2.餐总管外卖代运营
作为一家服务过 3000 多家门店的外卖代运营服务商,餐总管则使用「上线了」电商小程序来经营线上推广业务。借助快捷按钮,餐总管将精选案例、主打业务、联系电话快速展示给用户。
为了做好客群管理,他们设置了会员卡、消费积分和会员充送,有利于客户沉淀和刺激复购;同时还将小程序与公众号做了关联,互相导流,能够有效形成流量闭环。
3.慕绅电商
慕绅电商是一家专注于淘宝、天猫等电商平台的代运营公司,使用上线了小程序编辑器创建的预约小程序,主要用于向电商新人传授专业的电商代运营课程。用户可以随时随地在小程序上完成课程挑选和预约服务的操作,省时省力。凭借“附近的小程序”,轻松获取周边的线上流量。
▌总结:代运营公司需要什么样的小程序
代运营公司根据发展规模、业务规模、实现场景的不同,主要以推广、在线售卖、预约为主,因此可选用名片、电商、预约这三大类型的小程序。
(1)名片小程序
代运营公司前期为了推广业务、获取新客,建议选用「上线了」超级云名片小程序。除了快速直观地向用户展示公司介绍、产品介绍、公司动态、成功案例等信息,自带数据追踪的个人名片还能多方位获取新客线索、促进转化。配合公众号、微信群、朋友圈一起联动推广,效果更佳噢~
(2)电商小程序
对于有稳定客源的代运营公司来说,可以选用上线了电商类小程序来方便微信端的客户下单,维护日常运营。电商小程序的会员管理系统,能够有效地做好客户分群管理、精细化运营。多种营销组件(优惠券、拼团、秒杀、分销、推广弹窗、公告等),能够帮助商家轻松应对各类节日营销大促。关联电商小程序与公众号,在公众号推文中插入小程序卡片,购买转化率将大大提升!
(3)预约小程序
若主要针对当地的代运营业务,可以选用服务预约小程序。一是有利于通过“附近的小程序”获取线上流量,一键体验快速预约;二是能够将线上流量引导至线下门店,大幅度提升客户的信任感。以解决预约需求为主的企业,不妨试试「上线了」的预约小程序。
作为业内最早着手小程序开发的公司,上线了一直致力于为广大用户提供简单、易用的小程序开发体验,制作成品能够很好地解决商家实际的业务需求。我们提供的七大类型小程序,几乎涵盖了全行业的小程序解决方案,相信在获客成本越来越高的互联网下半场,上线了将成为各类商家理想的互联网营销利器。
如果你也从事代运营服务,不如考虑通过上线了制作一个小程序,来一次流量突围!若有其他疑问,欢迎关注上线了公众号(sxl-cn)给上线君留言!