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微信公众号怎么创建,并制作关联小程序? - 小程序资讯 - 上线了sxl.cn作为一个月活十亿多流量的大平台,微信已经是很多商家营销获客的重要工具。通过微信公众号、小程序、社群、朋友圈等,商家可以很方便地做线上品牌运营并积累私域流量。当然这需要你先拥有自己的公众号、小程序。
1.什么是公众号
其实就是你在微信公众平台上申请的应用账号,通过公众号,商家可以发送推文、消息、图片、语音、视频等,通过好的内容来吸引粉丝,并和粉丝沟通。分为服务号,订阅号和企业号。
2.微信公众号怎么创建
进入微信公众平台(mp.weixin.qq.com),点击右上角“立即注册”,选择注册“订阅号”或者“服务号”,然后按要求填写你的基本信息,并点击注册就好。
公众号可以注册个人类型,也可以注册企业类型;如果你想关联小程序商城,那么建议注册企业主体的公众号,这样可以方便你直接在后台关联小程序,点击公众号后台左侧“小程序 - 开通 - 快速注册并认证小程序”就可以了。这样你就有了企业主体的公众号、小程序账号,接下来就可以搭建小程序商城,吸引粉丝到小程序下单购物了!而个人主体的小程序是不支持支付功能的,这点一定要注意。
3.小程序怎样制作
如果你不懂任何技术,那么可以使用「上线了」制作工具,注册好账号后选择“创建小程序”,再选一个电商模板,添加需要的功能版块,包括轮播图、拼接图、快捷按钮、视频、标题、商品列表……就能快速搭建好小程序主页。
在“商店”栏你可以添加商品,设置商品分类;在“粉丝运营”栏你可以创建会员系统,设置会员积分;此外你还能通过“营销中心”添加优惠券、拼团、推广弹窗、分销等营销工具。做好后点击“立即发布 - 已有小程序账号,前往授权”,用你的小程序账号扫码授权就好。
有了公众号和小程序后,你可以在公众号后台的左边菜单找到“自定义菜单”,新增一个菜单,然后选择“跳转小程序”,选择你要跳转到小程序,这样就能在公众号底部增加你的微信小程序入口,吸引粉丝进入小程序。
你也可以在公众号推文中嵌入小程序,引导客户在小程序下单购物。
以上就是怎么创建公众号及小程序的方法了,商家可以通过公众号推文来预告、推销商品,用小程序来作为线上商城,还可以建立自己的微信群,形成私域流量闭环,增加粉丝凝聚力和复购率!
「上线了sxl.cn」是一个专注自助建站与小程序开发的SaaS平台,针对众多行业提供多套小程序模板,目前已经帮助三百多万没有技术和设计基础的用户,通过上线了一键生成网站或小程序,快速建立品牌、获取客户、经营生意。2019年8月入选腾讯SaaS加速器首期成员。
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