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百货零售类企业该怎么选择cms建站系统? - 建站知识 - 上线了sxl.cn如今百货零售行业竞争激烈,中小型商家的毛利不断下降,价格战也让很多商家元气大伤,尤其对于刚刚开始创业的新商家而言,想要出头实在太难了。
在此情形下,不少百货类商家开始尝试更多渠道,比如建立自己的官方网站,不再仅仅依赖于各大电商平台或线下店铺。这是个很好的方式,但很多新手不懂代码,不知道该怎么做。针对这种情况,目前比较主流的解决方式是使用 cms 企业建站系统。那么百货零售类 cms 企业建站系统哪个好呢?主要看以下几个方面:
1.功能是否齐全
首先要保证有电商购物功能,这是基础的功能,让顾客可以通过网站进行线上购物。没有这个,你的百货零售类网站就只是个花架子。
一些其他零碎但同样重要的功能也要齐备,如搜索功能,这样可以方便顾客查询产品的名称、类别等,提高顾客查找产品的效率;还有沟通、留言的功能,保证商家能够第一时间收到顾客的意见和建议,了解客户需求。
2.操作难度
由于百货类网站通常商品很繁杂,后续添加商品、修改商品、修改网站架构等操作也会比较多,所以大家一定要选一个操作简单的系统,这样方便上手,也方便后续修改,可以极大地节约自己时间,避免把宝贵时间都浪费在熟悉操作系统上了。
3.设计水平
这一步也很重要。百货类网站信息较多,如果不好好设计,网站看起来就会很乱,让人没有继续浏览的心情,更别谈会有什么转化了。所以大家一定要找一些设计美观的建站系统,这样才能建出一个好看、整洁的网站。
像下图这个用「上线了」建站系统做的箱包百货网站,设计得就非常好,简洁大方,重点突出,能吸引客户继续浏览。
4.用户体验
对于一个好的系统而言,用户体验性无疑是影响转化率的关键所在,系统是否稳定,网页打开是否迅速,功能是否定期更新优化……这些都非常重要。做好用户体验,对用户足够友好,才能有效地吸引客户,从而增加转化和销售额。
对于百货零售行业来说,以上是你做网站时候应该优先考虑的四个问题,严格按照这些步骤来找,你就明白 cms 企业建站系统哪个好用了。现在网站已经是企业营销的重要一环,大家一定要认真对待,不可掉以轻心。