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网站营销秘籍:不得不看的锚点文字 - 建站知识 - 上线了sxl.cnSEO(搜索引擎优化)在电商网站领域起着重要作用,线上业务不少用户的吸引和留存都是因为SEO优化的影响。要在SEO领域中做好,你需要采用良好的SEO工具,其中之一是锚点文字(Anchor Texts)。
本文摘要:
- 什么是锚点文字?
- 为什么锚点文字对SEO很重要?
- 锚点文字有哪些类型?
- 如何使用醒目的锚点文本链接?
1.什么是锚点文字?
锚点文字,也称为Anchor Texts,也就是你在访问的许多网站上,经常能看到的可点击的文字或是一句话。
这些锚点文字的颜色通常是不同的,从而使它们在整个页面上的所有其他文字中脱颖而出。它们可以用斜体书写,也可以加下划线以使它们更加引人注目。单击这些锚点文字后,你将被定向到另一个网站页面。
锚点文字和附加到它们的链接都是相关的,在大多数情况下,锚点文字是对其所附链接的全部内容的简短描述或“标签”。比如“上线了建站案例”,点击这个锚点文字,你就能进入到上线了网站的案例页面。
2.为什么锚点文字对SEO很重要?
在电商领域,特别是SEO中,站内链接和站外链接是非常重要的。为了使你的网站进入搜索引擎的收录中,你需要做好网站的锚链接。
如果放置在网站上的每个帖子上,都有入站和出站的锚链接,会使搜索引擎更容易识别到你的网站结构。这其实就像你在给他们提供更多背景资讯一样,站内链接和站外链接的数量和品质对于搜索引擎的排名具有很重要的影响。
当你在网站内容上放置链接时,诸如百度、搜狗这类的搜索平台会使用这些锚点文字链接来指示链接页面的含义。在一定意义上,他们将其用作网站排名的重要因素。
链接文本对SEO如此重要的另一个因素是,它可以帮助增加客户/网站访问者。单击锚点链接后,anchor texts会为他们提供有关前往何处或到达何处的即时基本信息。这样,对于访客来说,找到他们想要的东西比以前容易得多。
总之,如果你想建设一个网站,那么使用锚点文字来提升SEO效果是很重要的。
3.锚点文字有哪些要点
(1)语言自然
在SEO中,语言自然避免了内容的复杂化。在制作锚点文字时,文字要尽量简单易懂。
(2)内容匹配
内容匹配对于制作锚点文字很重要。一旦开始使用锚点写作,记得你的锚点文字与你附加的链接相匹配,这是SEO优化的一种良好做法。
当客户/网站访问者看到你的锚点文本时,他们应该能立即理解并了解锚点链接后面的网站所表单的内容。两者应紧密地融合在一起。
(3)不要太多
Less is more。在制作锚点文字时,不要用太多长串词汇,尤其更是要避免使用读者无法理解的繁华词汇,尽可能使它清晰明了。
(4)SEO友好
锚点文字在帮助搜索引擎和商业网站转化本身方面都扮演着重要角色。如果你想提高你的网站在SEO中的排名,请使你的锚点文本对SEO友好。保持锚点文字的相关性,让搜索引擎抓取更自如。
4.锚点文字有哪些类型
以下是几种使用的常见的锚点文字类型:
(1)“品牌”链接。可以将这种锚点文字类型定义为确切的链接,其中你的企业/品牌名称就是锚链接本身。例如,上线了。
(2)网址。轻易不要使用这种锚点文字。这是因为它太简单了,在此类型中,你网站的URL本身就是锚点文字。像https://www.sxl.cn/,在这里就是一种锚点文字。
(3)文章名称。这种类型的锚点文字就是写你的文章标题,锚点可以定义为文章标题所具有的整个文本本身。例如,企业如何建设自己的线上商城网站?
(4)确切的关键字。对于此锚定文本类型,你将提供一个附加到所选关键字的锚点链接,该链接与锚点文本的目标页面相匹配。
如何制作锚点文字呢?这里教你一个简单的方法:首先,在「上线了」建站平台选一个网站模板。
(本展示页所提供的模板及元素仅供展示功能效果,未经授权不得应用于其他用途)
在后台编辑页面中,我们可以给任意一个文本或图片添加链接,可链接至其他网站、电子信箱、网页中的其他版块等,而且链接到的网站也可以勾选“在新标签页打开”。
在网站编辑器中,你也可以添加自己需要的功能版块,包括标题、相册、商城、博客、自定义表单、产品展示、轮播图等等……版块可自由拖拽并修改,一个网页就是由不同的版块组成的。做好后点击左下角“上线”即可。通过这样的方式,小白也能很快搭建一个网站。
总之,不管是建站还是设置锚点文字,都非常简单,个人也能很快做好,现在就用「上线了」来试试吧!
「上线了sxl.cn」是一个专注自助建站与小程序开发的SaaS平台,针对众多行业提供多套小程序模板,目前已经帮助三百多万没有技术和设计基础的用户,通过上线了一键生成网站或小程序,快速建立品牌、获取客户、经营生意。2019年8月入选腾讯SaaS加速器首期成员。
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