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Landing page是什么,它对企业有什么用? - 建站知识 - 上线了sxl.cn初创企业,若想快速打响品牌,吸引客户,那就需要重视企业网站建设。网站是你展示信息、咨询的重要渠道,但很多新手仍然不知道网站建设的重要性,所以接下来我就跟大家介绍下建设企业网站以及landing page的重要性。
文章概述:
- 什么是landing page?
- 企业制作landing page的优势是什么?
- 企业可以通过什么平台制作着陆页?
- 为什么要选择「上线了」免费建站平台?
landing page意思是什么?它有什么作用?
landing page中文翻译就是着陆页,通俗来讲就是当你通过搜寻引擎搜索某个关键字时,你点开了某网站页面,那么你所看到的那个就是着陆页了,你可以在这个页面搜寻到很多你想要的资讯,例如网站介绍、网站联系方式或者使网站所运营的产品等内容。
例如,在上面这个打开的网站界面,第一眼所看到的就是这个网站的landing page,你可以通过这个界面选择了解这个公司的运营内容,也可也通过这界面了解更多关于这个网站资讯。
为什么企业要制作营销界面?
1.宣传自己
网站是企业面对网络用户的桥梁,面对蓬勃发展的网络,网站是企业进入网络市场的直接、便利的管道。一个讯息详细的企业官网,将是吸引用户、宣传讯息的重要平台,你可以透过它来展示自身品牌形象,提升影响力,同时一个官方网站也能增加企业的信服力,让企业显得更加高质量一些。
2.吸引更多流量
网站带给了企业更多的机会,打破了诸多传统的限制。如果没有网站,除开某些大型企业外,大部分的中小企业只能限制于所在地的有限区域内,从事经营活动,无法在更多地区开展自己的业务。但有了官方网站,你的业务就能辐射全球,再也不用发愁流量问题。所以网站带给企业的作用是非常巨大的。
3.便于营销
便捷的网络营销是网站建设的重要性的一大体现。有了网站,企业就很方便开展各种各样的营销活动,而不必只能依靠传统线下管道。网站可以透过SEO优化、商城优惠活动、会员系统、互换友情链接、线上投放广告等形式推广自己,而且转化效果要比线下好很多,还不受篇幅内容制约,只要用户有意向,就可以点击广告直接来网站购买,大大提升其转化率。
4.提高转化
网站也是一个很重要的和客户沟通的管道,透过网站的留言表单、线上客服等功能,企业可以及时解答客户问题,提高访客的转化率。并且还能根据客户意见及时调整网站及自己的产品,非常灵活。
以上就是企业设计着陆页的优势了,如果你想要开始建设自己网站的着陆页,那么可以参考这些比较好的案例。
可以选择哪些建站平台来设计landing page?
如今市场上不少的建站平台都提供了公司网页设计的模板,例如「上线了」https://www.sxl.cn/,选个模板再稍加编辑,就能够快速生成一个企业营销网站。这种方式也比较受中小企业、创业企业的欢迎,成本低,免费就能建站,而且制作简单。
当然也不能忘了上线了内附的SEO优化功能,当网站想要对自己的网站推销时,那么做好SEO优化就很重要了,SEO优化就是指当其他客户通过搜寻引擎搜索与你的网站相关的关键字时,你的网站可以以一个较高的搜索排名出现在客户眼前,这样你的网站被点击的概率就会增加了。在后台“设置”里你可以设置关于SEO的标题、关键词、描述等。
以上就是企业网站建设的重要性介绍了。如今,很多企业线下的管道和经营活动都已经渐渐被网络所取代,所以建设自己的网站是很重要的。如果你还没有网站,就可以用「上线了」快速制作一个,十分钟就能搞定!有了网站,你才能开展各种网站营销活动,吸引更多客户。
「上线了sxl.cn」是一个专注自助建站与小程序开发的SaaS平台,针对众多行业提供多套小程序模板,目前已经帮助三百多万没有技术和设计基础的用户,通过上线了一键生成网站或小程序,快速建立品牌、获取客户、经营生意。2019年8月入选腾讯SaaS加速器首期成员。
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